JWT New York, New York Follow Update

  • 466 Lexington Avenue
  • New York, New York 10017
  • United States
  • Phone: (+1) 212-210-7000
  • Fax: (+1) 212 210 7526

JWT Singapore and Givaudan create ‘Smell a Memory’ kits to help Alzheimer’s patients - JWT Singapore

May 22, 2013


09047d50-3b98-40cb-8075-127798a5b140-newSINGAPORE, May 22, 2013 - JWT Singapore and global fragrance house Givaudan have created first-of-a -kind bespoke “Smell a Memory” kits, a unique innovation that harnesses the power of scent to evoke emotional memories among Alzheimer’s and dementia patients.

Alzheimer’s...

... read more