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JWT Singapore and Givaudan create ‘Smell a Memory’ kits to help Alzheimer’s patients - JWT Singapore

May 22, 2013

09047d50-3b98-40cb-8075-127798a5b140-newSINGAPORE, May 22, 2013 - JWT Singapore and global fragrance house Givaudan have created first-of-a -kind bespoke “Smell a Memory” kits, a unique innovation that harnesses the power of scent to evoke emotional memories among Alzheimer’s and dementia patients.


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