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Honestly! Mini-Abe, Illinois' tourism icon, to be part of 2014 Super Bowl - JWT Chicago

January 31, 2014


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"Even Mini-Abe, Illinois' popular tourism marketing icon, is getting into the Super Bowl action.

A special version of the original Mini-Abe TV spot developed last fall by ad shop JWT/Chicago for the Illinois Office of Tourism has been created that ends with an image of Mini-Abe on the gridiron...

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