J. Walter Thompson New York New York, United States Full Service

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors, Women, Women

Founded in: 1864

Network:

Holding: Possible (New York, United States)

Employees: 580

Awards: 119

Creative Work: 257

Clients: 21


Contact

466 Lexington Avenue
New York New York 10017
United States
Phone: (+1) 212-210-7000
Email:
Website:

Anaka Kobzev

Director of Communications
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors, Women, Women

Founded in: 1864

Network:

Holding: Possible (New York, United States)

Employees: 580

Awards: 119

Creative Work: 257

Clients: 21

J. Walter Thompson New York

466 Lexington Avenue
New York New York 10017
United States
Phone: (+1) 212-210-7000
Email:
Website:

Anaka Kobzev

Director of Communications

Social Puts A Backbone Into Brands - JWT Atlanta

bba0efd8-fb75-4ddd-806e-5e40823217c5-new

There's a new calculus happening in conference rooms across the country as CMOs work with their teams to hone the brand message are asking, "Is it worth taking a stand on issues, even if we piss off part of the public?"

More and more, the answer is yes. Indeed brands, emboldened by their digital...

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