Founded in 1864 and headquartered in New York City, J. Walter Thompson is one of the world’s oldest and largest advertising agencies. In 2005, the company dropped J. Walter Thompson in...read more
March 31, 2014
There's a new calculus happening in conference rooms across the country as CMOs work with their teams to hone the brand message are asking, "Is it worth taking a stand on issues, even if we piss off part of the public?"
More and more, the answer is yes. Indeed brands, emboldened by their digital...... read more