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Gen Z: Digital in Their DNA—Study examines attitudes and tech habits of teens and tweens, and their parents

May 1, 2012

425a0572-4fa0-4d3f-b68b-f482e4b6a065-new NEW YORK, April 18, 2012 — In its April trend report, JWT, the world’s best-known marketing communications brand, examines the attitudes and tech habits of the youngest generation, Gen Z, based on a survey of tweens and teens (ages 8 to... read more