Founded in 1864 and headquartered in New York City, J. Walter Thompson is one of the world’s oldest and largest advertising agencies. In 2005, the company dropped J. Walter Thompson in...read more
December 10, 2010
New York, NY, December 10, 2010 —
David Eastman, CEO of JWT North America, today announced the addition of Peter Nicholson as Chief Creative Officer of JWT New York.
In this role, Nicholson, 42, will be responsible for driving the creative vision and future growth of JWT’s flagship office. He will report to Eastman.
A former JWT Executive Creative Director who is one of the industry’s most awarded creatives, Nicholson re-joins JWT from Redscout, where he held the title of Chief Creative Officer.
“Peter is a contemporary communications thinker and the most compelling creative I met during our extensive search,” said Eastman. “He is multichannel and has the right mindset to come up with ideas driven by the desired outcome rather than by a particular discipline.”
Nicholson joined 50-person Redscout from his post as Chief Creative Officer at Deutsch New York, earlier this year. His remit was to help move the marketing strategy and design-focused shop toward a more full-service creative offering, focused on consumer-oriented executions. During his time at Redscout, he worked on Activision, Diageo, Kate Spade, PepsiCo and Samsung.
“JWT offers the opportunity to execute breakthrough brand ideas on a global level,” said Nicholson. “I know from my past experience what the agency is capable of. David and I have a shared vision on how a large agency should behave—as one that is fast, nimble and collaborative. I am excited to return to JWT and the team.”
During his tenure at Deutsch, Nicholson pitched and won more than $200 million in new business with the wins of USAA and PNC Bank. He steered the re-positioning of Tylenol, which resulted in the critically acclaimed “Feel Better” campaign, which was the first significant share gain for the brand in over five years. And, he oversaw the creative direction for the award-winning “Embrace change” IKEA campaign tied to the Obama presidential election.
A former JWT ECD, Nicholson thrived during his tenure between 2005 and 2007, where he was instrumental in pitching and winning new business and developed award-winning integrated campaigns for Cadbury, Diageo, JetBlue and Rolex.
Throughout his career, Nicholson has worked on a wide range of global and Fortune 500 businesses and has garnered numerous industry awards, including Clios, Cannes Lions, One Show Pencils, D&AD, Communication Arts, and Effies. He has been named a Creativity magazine “Creative Hot Shot” and made Crain’s “40 Under 40.”
“Peter is an award-winning talent with a proven track record of great work throughout his career, both here at JWT New York and elsewhere,” said Eastman. “He is a true collaborator, an important point as our business is more of a team sport now than it ever has been.”
Nicholson’s career also includes posts at Publicis, Goodby, Silverstein & Partners, Leagas Delaney, and Anderson & Lembke. Along the way, he created outstanding work for the likes of adidas, BMW, Fujifilm, Heineken, HP, P&G, PacBell, Pfizer, Polaroid and TiVo.
He holds a Bachelor of Fine Arts degree from Denison University, and a Master of Fine Arts degree from the Art Center College of Design.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for Diageo, Ford, HSBC, Macy’s and Microsoft, among others.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).