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ILLINOIS OFFICE OF TOURISM AND MINIABE WANT YOU TO “BE MORE WHOA-ED” - JWT Chicago

March 24, 2014


CHICAGO, March 25, 2014 – Last fall, MiniAbe took the state of Illinois by storm (and swept the hearts of viewers across the country) in “Spontaneous Fall,” an ad campaign for the Illinois Office of Tourism. Created by ... read more

ILLINOIS OFFICE OF TOURISM AND MINIABE WANT YOU TO “BE MORE WHOA-ED” - JWT Chicago

March 24, 2014


CHICAGO, March 25, 2014 – Last fall, MiniAbe took the state of Illinois by storm (and swept the hearts of viewers across the country) in “Spontaneous Fall,” an ad campaign for the Illinois Office of Tourism. Created by JWT Chicago, the program took viewers on an adventur…

Whoa!: Mini-Abe is Back to Promote Illinois Tourism - JWT Chicago

March 24, 2014


"Illinois's increasingly-beloved tourism mascot Mini-Abe isn't going anywhere — except all over Illinois and back onto television. The latest iteration of the Mini-Abe Illinois … READ MORE

Whoa!: Mini-Abe is Back to Promote Illinois Tourism - JWT Chicago

March 24, 2014


"Illinois's increasingly-beloved tourism mascot Mini-Abe isn't going anywhere — except all over Illinois and back onto television. The latest iteration of the Mini-Abe Illinois tourism ad campaign is a new TV commercial titled ... read more

Whoa!: Mini-Abe is Back to Promote Illinois Tourism - JWT Chicago

March 24, 2014


"Illinois's increasingly-beloved tourism mascot Mini-Abe isn't going anywhere — except all over Illinois and back onto television. The latest iteration of the Mini-Abe Illinois tourism ad campaign is a new TV commercial titled "Be More Whoa-ed." The TV spot from the Chicago office..…