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JWT New York, New York

Address 466 Lexington Avenue
New York, New York 10017 United States
Websitehttp://www.jwt.com
Emailemilie.vasu@jwt.com
Phone (+1) 212-210-7000
Fax(+1) 212 210 7526
Twitterhttp://twitter.com/JWTNewYork

Agency Type

Advertising / Full Service / Integrated

Core Competencies

Philosophy & Competitive Advantages

For the past 150 years, JWT New York has been about marrying intelligent, sophisticated ideas to the technological innovations of the moment. As the headquarters of a global network of more than 10,000 people in 90 offices in more than 200 countries, we are indeed “worldmade”. Inspired by and of the world and taking those global insights and combining them with technology to deliver highly relevant communications across a wide array of platforms – paid, owned, co-created and earned -- for the brands that we serve.

We believe that brands today must be “smart brands” in that they must reinvent and reimagine themselves at the edges of the social/digital graph to meet the ever changing needs and expectations of individual users and communities in a closed-loop fashion so that they may adapt to fit the needs of individuals and not mass markets in as close to real time as possible.

In this ever-changing environment, our mission is to build creative platforms that combine the best of traditional, digital and below-the-line advertising in both paid and owned media; augment that with partnerships and co-creation with consumers and other brands; and complete the smart brand ecosystem through driving participation and evangelism through mobile and social media. We encourage the brands entrusted to our care to take risks, learn from the marketplace and reconfigure themselves to fit the meme and the moment. This is how smart brands gain increasingly cultural relevancy and iconic status. In shorthand being a smart brand is nothing more, nothing less than Do>Learn>Change. 

Network Description

JWT is publicly held. JWT U.S.A. Inc., is owned by WPP Group Plc. 

Contacts

Name Title Email Contact Information Phone
Anaka Kobzev Director of Communications anaka.kobzev@jwt.com Public Relations

Personnel

Number of Employees: 580
Name Title Email Phone
Bob Jeffrey Chairman/CEO JWT Worldwide bob.jeffrey@jwt.com
Jeff Benjamin Chief Creative Officer, North America jeff.benjamin@jwt.com
Mike Geiger President, Chief Integration Officer, North America mike.geiger@jwt.com
Robin Bardolia Chief Strategic Offiicer, JWT North America (+1) 212-210-7000
Anaka Kobzev Director of Communications anaka.kobzev@jwt.com
Emilie Vasu Director of Business Development emilie.vasu@jwt.com

Campaigns

Name Brand Advertiser
Yes, Virginia - Macy's Macy*s Macy's, Inc.
Smirnoff Nightlife Exchange Smirnoff Diageo
Believe Macy's Macy's, Inc.
Bloomberg Data Visualizations Bloomberg Bloomberg L.P.
Rose Campaign Diamond Trading Company Diamond Trading Company
Cat Sandwich Swedish Fish Cadbury plc
Mow The Lawn Wilkinson Sword Energizer Holdings, Inc.
Ink T. Rowe Price T. Rowe Price
WOW Stride Cadbury plc
Rice T. Rowe Price T. Rowe Price
Hug Stride Cadbury plc
Antioxidant Power Welch's Welch Foods
Colander and Casserole Macy*s Macy's, Inc.
View <myWorld> site Microsoft Microsoft
Bubbles Mail 2 SCANA SCANA Corporation
Bubbles Mail 1 SCANA SCANA Corporation
Bubbles SCANA SCANA Corporation
Roles SCANA SCANA Corporation
We Are Ready Marines United States Marine Corps
Marine Corp Marines United States Marine Corps
Future Marines United States Marine Corps
Marines Marines United States Marine Corps
Fears Marines United States Marine Corps
Weakness Marines United States Marine Corps
Weapon Marines United States Marine Corps
Wind and Go L. L. Bean L.L.Bean, Inc.
T-Shirt L. L. Bean L.L.Bean, Inc.
Stretch L. L. Bean L.L.Bean, Inc.
Gift Card L. L. Bean L.L.Bean, Inc.
Banner 2 HSBC Premier HSBC
Banner 1 HSBC Premier HSBC
Premier Website HSBC Premier HSBC
World Lobby Card HSBC Premier HSBC
Wheel HSBC HSBC
Pie Chart HSBC HSBC
Smart: Parking HSBC HSBC
Smart: Dog Wash HSBC HSBC
Marriott HSBC HSBC
Welcome Kit HSBC Premier HSBC
Premier Suite HSBC Premier HSBC
Bag HSBC HSBC
Pig HSBC Direct HSBC
Rule HSBC Direct HSBC
Roulette HSBC Direct HSBC
Ring HSBC Direct HSBC
Fish HSBC Direct HSBC
Secret HSBC Direct HSBC
Windfall HSBC Direct HSBC
Strategy HSBC Direct HSBC
Premier 2 HSBC HSBC
Premier 1 HSBC HSBC
Runner HSBC HSBC
Where are you going? HSBC HSBC
Dog Wash HSBC HSBC
Baby HSBC HSBC
Windfarms HSBC HSBC
Sports Fans HSBC HSBC
Rides HSBC HSBC
Old Age HSBC HSBC
Haute Couture HSBC HSBC
Gorillas HSBC HSBC
Test the Waters FEMA Federal Emergency Management Agency
Risk Profile FEMA Federal Emergency Management Agency
Homepage FEMA Federal Emergency Management Agency
Scratch Off 2 FEMA Federal Emergency Management Agency
Scratch Off 1 FEMA Federal Emergency Management Agency
Retention Wave FEMA Federal Emergency Management Agency
Winback for Press FEMA Federal Emergency Management Agency
Acquisition for Press FEMA Federal Emergency Management Agency
Floodsmart 3 FEMA Federal Emergency Management Agency
Floodsmart 2 FEMA Federal Emergency Management Agency
Floodsmart 1 FEMA Federal Emergency Management Agency
Consumer Confidence Website DTC Diamond Trading Company
Consumer Confidence DTC Diamond Trading Company
Consumer Confidence DTC Diamond Trading Company
Journey Mini Site DTC Diamond Trading Company
Journey Mini Site DTC Diamond Trading Company
Diamond Right Hand Ring DTC Diamond Trading Company
Christmas DTC Diamond Trading Company
Case Study 2 RMG Connect RMG Connect
Case Study 1 RMG Connect RMG Connect
Case Study SCANA SCANA Corporation
Case Study Marines United States Marine Corps
Case Study HSBC HSBC
Case Study FEMA Federal Emergency Management Agency
Case Study DTC Diamond Trading Company
Acid Test RMG Connect RMG Connect
Office (30 sec) Nabisco Kraft Foods, Inc.
Meat Ragu Unilever
Soda Viva Kimberly-Clark Worldwide, Inc.
Grandmothers Ragu Unilever
Kick Boxer Lipton Iced Tea Unilever
Massage Lipton Iced Tea Unilever
Drool Kleenex Kimberly-Clark Worldwide, Inc.
Splash Kleenex Kimberly-Clark Worldwide, Inc.
Nascar Domino's Domino's Pizza
Laundromat Smirnoff United Distillers & Vintners
The Brad Smirnoff Ice United Distillers & Vintners
Declaration De Beers De Beers DTC
Congratulations Smirnoff United Distillers & Vintners
Truck Lipton Brisk Unilever
Picture Frame Trident White Pfizer
Combo Buns Kleenex Cottonelle Kimberly-Clark Worldwide, Inc.
Shaving National Multiple Sclerosis Society National Multiple Sclerosis Society
Rope Smirnoff Ice United Distillers & Vintners
Subway Smirnoff Ice United Distillers & Vintners
Snacks Ragu Unilever
Artist Merrill Lynch Merrill Lynch
Kate Merrill Lynch Merrill Lynch
Attention Shoppers Merrill Lynch Merrill Lynch
Rewind Merrill Lynch Merrill Lynch
Simplify With Henry Merrill Lynch Merrill Lynch
Know the Feeling Listerine Warner Lambert
Symphony Lipton Unilever
Well Lipton Unilever
Rocky Lipton Brisk Unilever
Boy & Girl Kleenex Kimberly-Clark Worldwide, Inc.
Heartbeat De Beers De Beers DTC
Eye De Beers De Beers DTC
Click De Beers De Beers DTC
Hands De Beers De Beers DTC
Compassion, Courage and Strength Merrill Lynch Merrill Lynch
Season for Sharing Lipton Matika Unilever
Filled with Mystery Lipton Matika Unilever
Celebrate Lipton Matika Unilever
James Brown Lipton Brisk Unilever
Interoffice Mail KPMG KPMG
Files KPMG KPMG
Circuit KPMG KPMG
Liquor Fairy J&B J&B Whiskey
Bladdie the Bladder J&B J&B Whiskey
Sergio Smirnoff Ice United Distillers & Vintners
Rap Video Smirnoff Ice United Distillers & Vintners
DeVito Lipton Brisk Unilever
Slash Smirnoff Ice United Distillers & Vintners
Be 20 / 20 Merrill Lynch Merrill Lynch
We Love Technology Merrill Lynch Merrill Lynch
Consider it Done Merrill Lynch Merrill Lynch
They Say There Are No Heroes Merrill Lynch Merrill Lynch
Timing is Nothing Merrill Lynch Merrill Lynch
Dart Board J&B J&B Whiskey
Beer Hardly J&B J&B Whiskey
Immortal J&B J&B Whiskey
Can J&B J&B Whiskey
Scotch Gut J&B J&B Whiskey
Reveal Elizabeth Arden Elizabeth Arden, Inc.
Break Elizabeth Arden Elizabeth Arden, Inc.
Fearless Elizabeth Arden Elizabeth Arden, Inc.
Feature Elizabeth Arden Elizabeth Arden, Inc.
Easy Elizabeth Arden Elizabeth Arden, Inc.
Mystery De Beers De Beers DTC
Recklessness De Beers De Beers DTC
Mummies and Daddies Project Return Project Return
Congressional Choice parentsincharge.org America's Children
Jailhouse Rock Lipton Brisk Unilever
Babe Lipton Brisk Unilever
Dojo Lipton Brisk Unilever
Paper Chase KPMG KPMG
Crying Out KPMG KPMG
Surprise De Beers De Beers DTC
Car Ride Chiclets Pfizer
Bing Launch - Microsoft Microsoft Microsoft
SME prints - HSBC HSBC HSBC
Tears - Visine Visine McNeil-PPC, Inc.
More - JetBlue JetBlue JetBlue Airways
People Ready Business - Microsoft Microsoft Microsoft
Wild Aid Wild Aid Wild Aid
Beat the 3 p.m. Slump - Lipton Cup-A-Soup Lipton Cup-A-Soup Unilever
Pavlov Philly - Domino's Pizza Domino's Domino's Pizza
Tennis - Lever Lever 2000 Unilever
Sizes - De Beers De Beers De Beers DTC
Last Days Till Christmas - De Beers De Beers De Beers DTC
Portraits - De Beers De Beers De Beers DTC
De Beers De Beers De Beers DTC
Language - Novell Novell Novell
A Crisp Clean Bite - Smirnoff Ice Triple Black Smirnoff Ice United Distillers & Vintners
4 out of 5 Dentists - Trident Trident Cool Rush Pfizer
The Beauiy in Heat - Thermasilk Thermasilk Unilever
Bring it Out - Smirnoff Smirnoff United Distillers & Vintners
The View From Merrill Lynch Merrill Lynch Merrill Lynch
Wealth Management - Merrill Lynch Merrill Lynch Merrill Lynch
Malibu Loves Fruit Malibu United Distillers & Vintners
Timeline - De Beers De Beers De Beers DTC
Seriously Easy Going - Malibu Malibu United Distillers & Vintners
Ask Merill - Merrill Lynch Merrill Lynch Merrill Lynch
Diet Reality Check Lean Cuisine Nestlé
I Will Listen NAMI National Alliance on Mental Illness
Don't Get Caught Without Kleenex Kleenex Kimberly-Clark Worldwide, Inc.
Midnight Circus Smirnoff Diageo
Litter Genie Cat Music Videos Litter Genie Energizer
Band-Aid Magic Vision Band-Aid Johnson & Johnson Corporation
Love the Air Zyrtec Johnson & Johnson Corporation

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Bronze Lion Stunts & Live Advertising Macy's 2013
Cannes Lions International Festival of Creativity Silver Lion Best Use Or Integration Of User-Generated Content Macy's 2013
Cannes Lions International Festival of Creativity Gold Lion Best Use Or Integration Of Experiential Events Macy's 2013
CLIO Awards Silver Integrated Campaign Macy's 2013
CLIO Awards Gold Macy's 2013
CLIO Awards Gold Band-Aid 2013
CLIO Awards Gold Live Events Macy's 2013
CLIO Awards Gold Digital/Mobile Macy's 2013
International ANDY Awards Bronze Beverage Smirnoff 2013
London International Awards - LIA Bronze Live Events - Beyond Advertising Macy*s 2013
London International Awards - LIA Silver The NEW Macy's 2013
London International Awards - LIA Silver Integration Macy*s 2013
Cannes Lions International Festival of Creativity Gold Lion Augmented Mobile Experience Band-Aid 2012
London International Awards - LIA Silver Mobile Apps Band-Aid 2012
CLIO Awards Bronze Product/ Service Kotex 2011
The New York Festivals International Advertising Awards in All Media Bronze World Medal Retail Stores Macy*s 2011
AICP Winner Sound Design Jose Cuervo 2010
AICP Winner Next Product Integration Macy*s 2010
Cannes Lions International Festival of Creativity Bronze Lion Titanium & Integrated Macy*s 2010
Cannes Lions International Festival of Creativity Bronze Lion Integrated Microsoft 2010
Cannes Lions International Festival of Creativity Bronze Lion Integrated Macy*s 2010
International ANDY Awards SILVER Animation Microsoft 2010
International ANDY Awards SILVER Communication Products & Services Microsoft 2010
London International Awards - LIA Silver Music Original Huggies 2010
The One Show Silver Pencil Branded Content - Single Macy*s 2010
Art Directors Annual Awards Gold Broadcast TV and Cinema: Product/Service Promotion Swedish Fish 2009
Cannes Lions International Festival of Creativity Bronze Lion Clothing, Footwear & Accessories Diamonds DTC 2009
Cannes Lions International Festival of Creativity Bronze Lion Ambient Media De Beers DTC 2009
D&AD Awards / Yellow Pencil Nomination Ambient/Ambient Diamond Trading Company 2009
ACT Responsible Tributes 2008
ACT Responsible Tributes 2008
ACT Responsible Tributes Earth Day 2008
ACT Responsible Tributes NY Cares 2008
ACT Responsible Tributes Partnership for a Drug-Free America 2006
ACT Responsible Tributes Partnership for a Drug-Free America 2006
ACT Responsible Tributes Partnership for a Drug-Free America 2006
Art Directors Annual Awards Silver TV/Cinema Design, Art Direction - Campaign Sundance Channel 2006
Art Directors Annual Awards Silver TV/Cinema Design, Art Direction - Campaign Sundance Channel 2006
Cannes Lions International Festival of Creativity Gold Lion Campaign Jetblue 2006
Cannes Lions International Festival of Creativity Gold Lion Campaign Jetblue 2006
EFFIE USA Gold Packaged Food Jenny Craig 2006
International ANDY Awards Silver Animation Sundance Channel 2006
International ANDY Awards Silver Animation Sundance Channel 2006
International ANDY Awards Silver Animation Sundance Channel 2006
The One Show Gold Design: Campaign Sundance Channel 2006
The One Show Gold Design: Campaign Sundance Channel 2006
The One Show Gold Design: Campaign Sundance Channel 2006
The One Show Merit Consumer Television / Under $50K Budget - Campaign Sundance Channel 2006
The One Show Merit Consumer Television / Under $50K Budget - Campaign Sundance Channel 2006
The One Show Merit Consumer Television / Under $50K Budget - Campaign Sundance Channel 2006
ACT Responsible Tributes Wild Aid 2005
ACT Responsible Tributes Wild Aid 2005
ACT Responsible Tributes Wild Aid 2005
ACT Responsible Tributes Wild Aid 2005
ACT Responsible Tributes Wild Aid 2005
ACT Responsible Tributes Wild Aid 2005
ACT Responsible Tributes Wild Aid 2005
Cannes Lions International Festival of Creativity Shortlist Savoury Foods Lipton Cup-A-Soup 2004
Cannes Lions International Festival of Creativity Shortlist Savoury Foods Lipton Cup-A-Soup 2004
EFFIE USA Bronze Multinational Listerine 2004
AdForum Agency Hits Gold Eastern USA 2003
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold Wild Aid 2003
AdForum Agency Hits Silver Eastern USA J. Walter Thompson Company 2002
AdForum Creative Hits Bronze United States - East Smirnoff Ice 2002
AdForum Creative Hits Hit United States Smirnoff Ice 2002
CLIO Awards Bronze Music - Original KPMG 2001
ADDY Awards - New York ADDY Elizabeth Arden 2000
Cannes Lions International Festival of Creativity Cyber Finalist UDV, J&B's liquorfairy.com website 2000
CLIO Awards Bronze Foods Kellogg's 2000
CLIO Awards Gold Animation-Film Lipton Brisk 2000
CLIO Awards Bronze Kellogg's 2000
CLIO Awards Gold Lipton Brisk 2000
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. ADDY UDV, J&B Scotch 2000
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. ADDY UDV, J&B Scotch 2000
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. ADDY Qwest 2000
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. ADDY Project Returns 2000
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. ADDY DeBeers 2000
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. ADDY DeBeers 2000
EFFIE USA Bronze Pfizer, Trident 2000
EFFIE USA Bronze Kellogg's Raisin Bran Crunch 2000
FCS Portfolio Awards Finalist Merrill Lynch 2000
International Food and Beverage Creative Excellence Awards - FAB Awards Gold UDV, J&B's liquorfairy.com website 2000
International Food and Beverage Creative Excellence Awards - FAB Awards Best of Show and Gold Kellogg's Raisin Bran Crunch 2000
International Food and Beverage Creative Excellence Awards - FAB Awards FAB Award Alcoholic Drinks Schieffelin & Somerset 2000
International Food and Beverage Creative Excellence Awards - FAB Awards FABulous Award Baking Sweet & Food Kellogg's 2000
International Web Page Awards Creative Excellence Award DeBeers 2000
London International Awards - LIA Finalist Television/Cinema: Editing Merrill Lynch 2000
OBIE Awards Finalist UDV, J&B 2000
OBIE Awards Finalist DeBeers 2000
The One Show Finalist Kellogg's Raisin Bran Crunch 2000
Cannes Lions International Festival of Creativity Gold Lion Baking & Sweet Foods Kellogg's 1999
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards DISTINCTIVE MERIT AWARD MAGAZINE 1997
ADDY Awards - San Diego The Paris Review 1997
ADDY Awards - San Diego Partnership for a Drug-Free America 1997
ADDY Awards - San Diego Partnership for a Drug-Free America 1997
ADDY Awards - San Diego Wisk 1997
Cannes Lions International Festival of Creativity Ford 1997
CLIO Awards Partnership for a Drug-Free America 1997
Portfolio Awards Citibank 1997
The New York Festivals - International Television, Cinema & Radio Awards The Paris Review 1997
The New York Festivals - International Television, Cinema & Radio Awards Kodak 1997
International ANDY Awards MERIT TELEVISION 1995
International ANDY Awards MERIT TELEVISION 1995
International ANDY Awards ANDY AWARD TELEVISION CAMPAIGN 1993
International ANDY Awards ANDY AWARD TELEVISION CAMPAIGN 1993
International ANDY Awards ANDY AWARD TELEVISION CAMPAIGN 1993
International ANDY Awards MERIT TELEVISION SINGLES: 30 AND UNDER 1992
International ANDY Awards MERIT MAGAZINE CAMPAIGN 1992
International ANDY Awards MERIT MAGAZINE CAMPAIGN 1992
International ANDY Awards MERIT MAGAZINE CAMPAIGN 1992
International ANDY Awards MERIT MAGAZINE SINGLES 1992
International ANDY Awards ANDY AWARD MAGAZINES 1992
International ANDY Awards MERIT MAGAZINE SINGLES 1991
International ANDY Awards MERIT TELEVISION SINGLES 1991
International ANDY Awards MERIT TELEVISION SINGLES 1991

Advertisers

Bayer HealthCare LLC Bloomberg Bristol-Myers Squibb / AstraZeneca Diageo Energizer / Schick Estée Lauder Ferring Pharmaceuticals Heel Johnson & Johnson Corporation Kimberly-Clark Worldwide, Inc. Kraft Foods, Inc. Macy's, Inc. Nestlé Pfizer Rolex Royal Caribbean Cruises Ltd. T. Rowe Price Tourism of Ireland Unilever United Health Group HSBC