Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Healthcare
  • Financial
  • Industrial
  • Technologies
  • Online services
  • Business to business
  • Institutional, Public Interest, Non-Profit
  • Retail
  • Entertainment
  • Beauty, Fashion, Luxury Goods
  • Travel and Tourism
  • Consumer
  • Marketing / Creative Services
  • Shopper Marketing / Point of Sale / Sales promotion
  • Digital / Web / Interactive Development
  • Direct/Tele/Database Marketing/CRM
  • E-Commerce
  • Marketing Technologies / Analytics
  • Branding / Product Development
  • Publishing / Print / Custom Publishing
  • Recruitment / Motivation
  • Events / Sponsoring
  • Strategy and Planning
  • Market Research / Consulting
  • Full Service Digital Agency
  • Social Media Marketing
  • Corporate Communication
  • Search Engine Optimization
  • Others
  • Mobile Marketing
  • Multicultural
  • Teens/College
  • Seniors
  • Women
  • Women

Agency Philosophy & Competitive Advantages

For the past 150 years, JWT New York has been about marrying intelligent, sophisticated ideas to the technological innovations of the moment. As the headquarters of a global network of more than 10,000 people in 90 offices in more than 200 countries, we are indeed “worldmade”. Inspired by and of the world and taking those global insights and combining them with technology to deliver highly relevant communications across a wide array of platforms – paid, owned, co-created and earned -- for the brands that we serve.

We believe that brands today must be “smart brands” in that they must reinvent and reimagine themselves at the edges of the social/digital graph to meet the ever changing needs and expectations of individual users and communities in a closed-loop fashion so that they may adapt to fit the needs of individuals and not mass markets in as close to real time as possible.

In this ever-changing environment, our mission is to build creative platforms that combine the best of traditional, digital and below-the-line advertising in both paid and owned media; augment that with partnerships and co-creation with consumers and other brands; and complete the smart brand ecosystem through driving participation and evangelism through mobile and social media. We encourage the brands entrusted to our care to take risks, learn from the marketplace and reconfigure themselves to fit the meme and the moment. This is how smart brands gain increasingly cultural relevancy and iconic status. In shorthand being a smart brand is nothing more, nothing less than Do>Learn>Change. 

Network Description

JWT is publicly held. JWT U.S.A. Inc., is owned by WPP Group Plc. 

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Bayer HealthCare LLC	Berocca	Health & Pharmaceutical Products	Television & Cinema Interactive Print Packaging, Branding & Design Media Planning Research & Others	1999
Bloomberg	Bloomberg Professional, Bloomberg Tradebook, Bloomber Trading Solutions, Bloomberg Television, Bloomberg Businessweek, bloomberg.com, Bloomberg Sports	Media, Publishing & Production	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Media Planning Research & Others Case Study	2010
Bristol-Myers Squibb / AstraZeneca	Onglyza, Kombiglyze XR, Dapagloflozin	Health & Pharmaceutical Products	Television & Cinema Print Packaging, Branding & Design Outdoor / Out of Home Research & Others	2007
Diageo	Smirnoff	Beverages	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Research & Others
Energizer / Schick	X-treme 3, Quattro Titanium Trimmer, Quattro fro Women, Intuition, Quattro Disposables, Quattro Titanium Disposables, Quattro fro Women Trimstyle, Quattro Titanium Body, Hydro	Hygiene & Personal Care Products	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Research & Others
Estée Lauder	Estée Lauder, Aramis, Designer Fragrances, Origins, Mac, Clinique, Bumble and Bumble	Hygiene & Personal Care Products	Print Direct Marketing print	2004
Ferring Pharmaceuticals	Lysteda	Health & Pharmaceutical Products	Television & Cinema Interactive Print Direct Marketing print Research & Others
Heel	Traumeel, Neurexan	Health & Pharmaceutical Products	Television & Cinema Interactive Research & Others
Johnson & Johnson Corporation	Band-Aid, Mylanta, Benadryl, Listerine, Imodium, Reach, Sudafed, Children's Sudafed, Visine, Zyrtec, Neosporin, Pepcid, Remicade, Simponi, Xarelto	Health & Pharmaceutical Products	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Research & Others	1968
Kimberly-Clark Worldwide, Inc.	Kleenex	Hygiene & Personal Care Products	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Corporate Communication Research & Others	1931
Kraft Foods, Inc.	Stride, Halls	Food	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design 360° Activation platform Outdoor / Out of Home Media Planning Research & Others	1986
Macy's, Inc.	Macy's	Retail, Distribution & Restaurants	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Corporate Communication Research & Others Case Study	2007
Nestlé	Skinny Cow, Stouffers, Lean Cuisine, Toll House, Drumstick	Food	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Research & Others	1934
Pfizer	Centrum, Caltrate, Probiotics/Omega 3/OTC Switch	Health & Pharmaceutical Products	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Research & Others	2009
Rolex	Rolex	Apparel, Fashion & Footwear	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Research & Others	1946
Royal Caribbean Cruises Ltd.	Royal Caribbean Cruises	Transport, Travel and Tourism	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Research & Others	2007
T. Rowe Price	T. Rowe Price	Banking, Finance, Law & Insurance	Television & Cinema Print Direct Marketing print Packaging, Branding & Design Public Relations Research & Others	2003
Tourism of Ireland	Tourism of Ireland	Transport, Travel and Tourism	Interactive Print Radio	2005
Unilever	Lux	Hygiene & Personal Care Products		1906
United Health Group	United Health Group	Banking, Finance, Law & Insurance	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Research & Others	2010
HSBC	HSBC, HSBC Premier, HSBC Advance, HSBC Global Banking and Markets, HSBC Business Banking, HSBC Credit Cards	Banking, Finance, Law & Insurance	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Media Planning Research & Others	2004