Philosophy & Competitive Advantages
At R&R Partners we consider it our job to bring innovative thinking to bear on classic marketing challenges. Not because we are clever and enjoy watching clients smile in appreciation (although we are and we do), but because we know that in today's information free-for-all, it takes smart thinking to break through all the clutter. And breaking through the clutter is the only way to deliver results: The Las Vegas Convention and Visitors Authority never imagined that an ad campaign based on unfinished stories that let the viewers imagination run wild would help them achieve record visitor numbers and increased brand recognition. The Utah Opera never imagined that shelf-talkers in the "self-help" section of Salt Lake City bookstores would increase attendance and season ticket sales. These and countless other innovations have helped set R&R apart from its competition, making this agency a desirable place to work and a powerful partner for our clients. We know that every tool in our marketing arsenal can and must be brought to bear on the task of understanding our clients business and delivering the results they need. We accomplish this task through careful segmentation of your audiences and the crafting of a marketing communications plan that delivers coordinated and consistent messages Across All Audiences. We know that in todays information free-for-all, consumers are bombarded with messages throughout their day. Media selection is as key as the message. We also know that you have more than one audience-ranging from travelers, to businesses, to elected officials, to the media, to any number of partners and other stakeholders. It is this management of message, of brand, across audiences and across media that distinguishes our results-oriented innovation from the pack.