Phone: (+1) 212-827-2502
Robert Bachle is an experienced digital marketing and customer relationship management consultant with over 15 years experience helping clients conceive, develop, and deploy response-generating interactive marketing programs. His background includes media strategy and planning, management consulting, database analytics, user experience design and integrated marketing communications. At NavigationArts, Bob works with clients to uncover business needs for digital marketing, and align these with the needs of prospects and customers to deliver compelling, user-friendly digital marketing solutions.
Prior to NavigationArts, Bob worked for marketing services company Wunderman, leading a team of strategy consultants, user experience designers and technologists to develop digital marketing communications on behalf of clients including Astra-Zeneca, Bayer Healthcare Pharmaceuticals, AARP, Microsoft and Time Warner Cable. Creating and deploying personalized multi-media loyalty programs, integrating telemarketing and DM with digital and mobile solutions, as well as developing social media strategies for pharmaceutical clients, were among his achievements at Wunderman.
Before Wunderman, Bob served as Management Director for DraftFCB’s gobal marketing communications efforts for clients including Motorola, Samsung Electronics, General Motors, and Hewlett-Packard. Incorporating mobile media marketing programs and personalized email marketing tactics into the digital marketing approach were among his achievements at DraftFCB.
Prior to FCBi, Robert was a manager in marchFIRST consulting’s strategic services group, where he developed e-business strategies and designed online content personalization approaches for clients including ABN AMRO Bank, Lehman Brothers, XO Communications and Prudential Insurance.
Robert also held positions with OgilvyOne, where he led online advertising efforts to reposition IBM’s range of supercomputers and servers, and National Direct Marketing Corp., where he served as a database marketing analyst and online media planner.
Bob’s accomplishments have included Effie and Webby winning programs, chairing the Digital Production Committee at the Association of American Advertising Agencies, and completing three marathons without harming his love of long-distance running. He holds a Bachelor of Arts in History from Washington University in St. Louis.
Phone: (+1) 212-827-2499
As Managing Director, Garrett is responsible for overseeing client relationships across the agency’s entire portfolio, guiding all department disciplines and helping navigate the strategic direction of the company.
Most recently, Garrett led LG Electronics globally as Senior Vice President, Worldwide Account Director at Publicis Modem. In this role, Garrett managed over a dozen network offices to advance LG’s digital brand vision and drove business for key operating units including Home Electronics, Home Appliances and Mobile Communications.
Prior to this, Garrett applied his business development skills and a wealth of both traditional and interactive marketing experience in managing marquee brands at Atmosphere. Most notably, Garrett helped lead pitch efforts to win the Citi business and oversaw global digital marketing programs across the organization, including Global Branding, Citi Cards and the Retail and international Retail bank businesses. In addition, Garrett led the Cingular Wireless business and helped build the new brand by driving its integrated expansion in the digital space. He also played an intricate role in expanding the agency’s Johnson & Johnson relationship with brands such as Johnson & Johnson corporate, DePuy and Cordis.
Before joining Atmosphere, Garrett spent several years with Digital Pulp, where he led strategic advertising efforts and corporate website builds for prominent clients including DoubleClick, Columbia House and Plow & Hearth. During his time in traditional advertising, he spearheaded television, print and radio efforts, managing Visa USA initiatives at BBDO New York and working on behalf of clients including Globalstar, 3M and Marie Callender’s at Grey Advertising.
Garrett lives in Princeton, NJ with his wife Maria and their two sons, George and Griffin.