BBDO NEW YORK AND ATMOSPHERE PROXIMITY APPOINTED AGENCY OF RECORD FOR EMIRATES AIRLINE IN NORTH AMERICA
June 13, 2013
Emirates has named BBDO New York and Atmosphere Proximity to be its integrated marketing agency partners in North America. The decision was made following a competitive review and will go into effect August 1.
“Emirates has set ambitious goals for its business in North America for 2013 and beyond,” said Chris Galanto, Senior Vice President Advertising, Emirates. “To achieve these goals will require even more scale, more precision and more strategic creativity. Atmosphere Proximity has handled digital and social responsibilities for us for nearly eight years and has proven to be an invaluable partner. Adding the creative firepower of BBDO New York will help take our North America marketing efforts to a whole new level.”
BBDO New York and Atmosphere Proximity have been tasked with creating an integrated marketing campaign including advertising, digital and social media activities. First work is expected to break late summer.
“This is a great opportunity,” said John Osborn, President and CEO, BBDO New York, “An opportunity to build on the quality, leadership and footprint of the biggest international carrier in the world. We are thrilled to be partnering with Atmosphere Proximity to help Emirates achieve its aggressive sales goals.”
Added Andreas Combuechen, Chairman and CEO of Atmosphere Proximity, "After working with Emirates on a global level for the past eight years, we're excited to bring our expertise to bear and to help them in North America, which has become an increasingly important growth market for the airline.”
Emirates, one of the fastest growing airlines in the world, has received more than 500 international awards and accolades for excellence. Emirates flies to 134 destinations in 77 countries across six continents and is the world’s largest airline in available seat kilometres. Operating 200 wide-body Airbus and Boeing aircraft, including an industry leading 34 A380s, Emirates has orders for an additional 194 aircraft, worth more than USD$71 billion. For more information please visit www.emirates.com