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DDB New York Creative Work

Title "Traditions"
Agency DDB New York
Campaign Traditions
Advertiser New York Lottery
Brand New York Lottery
Date of First Broadcast/Publication 11/2013
Business Sector Lottery & Gambling

New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. 

Tagline Hey, you never know.
Media Type Television
Length30 seconds
Creative Director Mr. Scott Cooney
Associate Creative Director Mr. Carlos Wigle
Group Creative Director Mr. Mike Sullivan
Group Creative Director Mr. Rich Sharp
Chief Creative Officer Mr. Matt Eastwood
Head of Production Mr. Ed Zazzera
Executive Producer Mr. Teri Altman
Account Director Ms. Kelly Gorsky
Account Executive Kemi Adewumi
Account Executive Ms. Tarina Hesaltine
Account Supervisor Ms. Heather Olson
Business Manager Ms. Kelly McCann
Group Account Director Mr. Leo Mamorsky

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