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DDB New York

New York, United States
Full Service

DDB New York Creative Work

Campaign Traditions
Advertiser New York Lottery
Brand New York Lottery
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Tagline Hey, you never know.

New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. 

Media Type Television
Creative Director
Associate Creative Director
Group Creative Director
Group Creative Director
Chief Creative Officer
Head of Production
Executive Producer
Account Director
Account Executive
Account Executive
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Business Manager
Group Account Director

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