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New York Lottery - "Traditions" - DDB New York

  • Traditions
  • New York Lottery
  • New York Lottery
  • DDB New York
  • United States
  • Traditions
Product CategoryLottery & Gambling
Date of First Broadcast/PublicationNovember 2013
Media TypeTelevision
Length30 Seconds
Creative Director Scott Cooney
Associate Creative Director Carlos Wigle
Group Creative Director Mike Sullivan
Group Creative Director Rich Sharp
Chief Creative Officer Matt Eastwood
Head of Production Ed Zazzera
Executive Producer Teri Altman
Account Director Kelly Gorsky
Account Executive Kemi Adewumi
Account Executive Tarina Hesaltine
Account Supervisor Heather Olson
Business Manager Kelly McCann
Group Account Director Leo Mamorsky
Hey, you never know.


New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters.