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DDB New York Creative Work

Title "Fly like a bird"
Agency DDB New York
Campaign A 4 year olds bucket list
Advertiser WATERisLIFE
Brand WATERisLIFE
Date of First Broadcast/Publication 12/2013
Business Sector Charities, Foundations, Volunteers
Story

Nkaitole can’t run from his problems and, it turns out, can’t fly from them either. Instead, this airplane ride is just a temporary escape from the realities of his situation. The reality is that prior to this trip, he didn’t own a suitcase. So his mother lent him her dirty pocketbook, bedazzled in fake jewels, to pack his tattered clothes in. He’d never been through an airport security screening before. The only security he knew was the thorn bushes he helped set up around his village to keep the lions from eating the goats and cows. Or worse. And when he’s been thirsty, there’s never been a flight attendant to bring him a bottle of clean water. Because the water sources in his village are unfit for human consumption. So much so that the water kills one in five children before their fifth birthday. That’s why Nkaitole’s first airplane ride has no happy destination. Rather, it’s just one of the many things that make up his bucket list. Something no four year old should even have in the first place.

To make a change in the life of Nkaitole and other children like him, donate to WATERisLIFE.com. 

Media Type Print

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