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WATERisLIFE - "The Drinkable Book" - DDB New York

  • The Drinkable Book
  • WATERisLIFE
  • WATERisLIFE
  • DDB New York
  • United States
  • The Drinkable Book
Product CategoryPublic Safety, Health & Hygiene
More Informationhttps://www.youtube.com/watch?v=qYTif9F188E
LanguageEnglish
Date of First Broadcast/PublicationMay 1, 2014
Media TypePrint
Executive Creative Director Menno Kluin
Associate Creative Director Sam Shepherd
Associate Creative Director Frank Cartagena
Group Creative Director Andrew McKechnie
Chief Creative Officer Matt Eastwood
Producer Nina Horowitz
Head of Production Ed Zazzera
Head of Design Juan Carlos Pagan
Designer Brian Gartside
Designer Aaron Stephenson
Director/Editor Kyle McMorrow
Chemist Dr. Theresa Dankovich
Director Integrated Production Ralph Navarro
Printing Jamie Mahoney
3D Binding Peter X Ksiezopolski

Story

3.4 million people die from water related diseases each year. But the even bigger problem? Most people don't even know their water is unsafe to drink in the first place. That's why WATERisLIFE, partnering with scientists and engineers at Carnegie Mellon and the University of Virginia, created The Drinkable Book. A revolutionary new tool that not only teaches safe water habits, it's printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each paper filter is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. The container that the book comes in transforms into a filtration system that holds the paper filters and collects the water as it's poured through. Once water passes through, the bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America. This will revolutionize water purification. The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.