DDB New York, New York Follow Update

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WATERisLIFE - "The Girl Who Couldn't Cry" - DDB New York

  • The Girl Who Couldn't Cry
  • DDB New York
  • United States
  • The Girl Who Couldn't Cry
Date of First Broadcast/PublicationMay 5, 2014
Media TypeTelevision & Cinema
Length80 Seconds
Production Company Central Films North
Editorial Company No. 6
Executive Creative Director Menno Kluin
Group Creative Director Andrew McKechnie
Chief Creative Officer Matt Eastwood
Copywriter Dany Rothemund
Head of Production Ed Zazzera
ADC/Copy Writer Frank Cartagena
ADC/Art Director Sam Shepherd
Assistant Producer Nina Horowitz
Art Director Hannah Liffler
Director Rodrigo García Saiz
EP/Producer John Barreiro
DP Beto Casillas
AD Alfredo Sanchez
Production Service Co Hundred Frames
EP/Producer Prashant Sampat


DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.