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DDB New York Creative Work

TitleThe Girl Who Couldn't Cry
Agency
Campaign The Girl Who Couldn't Cry
Advertiser WATERisLIFE
Brand WATERisLIFE
Date of First Broadcast/Publication
LanguageEnglish
Story

DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.

Media Type Television & Cinema
Length
Production Company
Editorial Company
Executive Creative Director
Group Creative Director
Chief Creative Officer
Copywriter
Head of Production
ADC/Copy Writer
ADC/Art Director
Assistant Producer
Art Director
Director
EP/Producer
DP
AD
Production Service Co
EP/Producer

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