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DDB New York Creative Work

Title "The Girl Who Couldn't Cry"
Agency DDB New York
Campaign The Girl Who Couldn't Cry
Advertiser WATERisLIFE
Date of First Broadcast/Publication 5/2014

DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.

Media Type Television & Cinema
Length80 seconds
Production Company Central Films North
Editorial Company No. 6
Executive Creative Director Mr. Menno Kluin
Group Creative Director Mr. Andrew McKechnie
Chief Creative Officer Mr. Matt Eastwood
Copywriter Dany Rothemund
Head of Production Mr. Ed Zazzera
ADC/Copy Writer Frank Cartagena
ADC/Art Director Sam Shepherd
Assistant Producer Ms. Nina Horowitz
Art Director Hannah Liffler
Director Mr. Rodrigo García Saiz
EP/Producer Mr. John Barreiro
DP Mr. Beto Casillas
AD Mr. Alfredo Sanchez
Production Service Co Hundred Frames
EP/Producer Prashant Sampat

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