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DDB New York Creative Work

Title "Future You"
Agency DDB New York
Campaign Cash4Life
Advertiser New York Lottery
Brand New York Lottery
Date of First Broadcast/Publication 6/2014
Product Cash4Life
Business Sector Lottery & Gambling
LanguageEnglish
Tagline Having A Bad Day Just Got A Whole Lot Harder
Media Type Television
Length26 seconds
Art Director Mr. Carlos Wigle
Group Creative Director Mr. Rich Sharp
Group Creative Director Mr. Mike Sullivan
Chief Creative Officer Mr. Matt Eastwood
Copywriter Mr. Jonathan Marshall
Director Mr. Kenny Herzog
Production Company O Positive
Producer Mr. Ken Licata
Executive Producer Mr. Walter Brindak
Editor Mr. Chuck Willis

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