|Title||We Hear You|
|Campaign||We Hear You|
|Advertiser||Citigroup Global Markets Inc.|
|Date of First Broadcast/Publication|
Big name investment firms are in a “street” brawl, luring each other’s best Financial Advisors to jump ship. Massive signing bonuses are the norm, and proven FAs have their pick of new firms. Smith Barney asked us to help them recruit the cream of the crop – and remind their current FAs why leaving for more “green” wouldn’t be a move to greener pastures. Our “We Hear You” campaign illuminates specific quality of life advantages that make a career at Smith Barney the most rewarding choice for any FA.
|Media Type||Direct Mail|