Jack Morton Worldwide Case Studies

Title "Lego Star Wars Secrets to Reveal"
Agency Jack Morton Worldwide
Campaign Secrets to Reveal
Advertiser Lego
Brand Lego Star Wars
Date of First Broadcast/Publication 5/2013
Business Sector Toys & Games

To reignite brand loyalty for LEGO Star Wars and build excitement for the TV launch of Yoda Chronicles.


We were tasked with creating an epic and contagiously shareable campaign for adults and kids alike in Times Square. 


The "Secrets to Reveal" campaign, spanning online and off, made fans the center of an interactive unveiling of the largest LEGO model ever built. 


We engaged 25,120+ attendees onsite and thousands more online with the Twitter trending #LEGOstarwarsNYC. 

Media Type Case Study
Length178 seconds

Recent Work