|Title||"Lego Star Wars Secrets to Reveal"|
|Agency||Jack Morton Worldwide|
|Campaign||Secrets to Reveal|
|Brand||Lego Star Wars|
|Date of First Broadcast/Publication||5/2013|
|Business Sector||Toys & Games|
To reignite brand loyalty for LEGO Star Wars and build excitement for the TV launch of Yoda Chronicles.
We were tasked with creating an epic and contagiously shareable campaign for adults and kids alike in Times Square.
The "Secrets to Reveal" campaign, spanning online and off, made fans the center of an interactive unveiling of the largest LEGO model ever built.
We engaged 25,120+ attendees onsite and thousands more online with the Twitter trending #LEGOstarwarsNYC.
|Media Type||Case Study|