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Lego Star Wars - "Lego Star Wars Secrets to Reveal" - Jack Morton Worldwide

  • Lego Star Wars Secrets to Reveal
  • Lego Star Wars
  • Lego
  • Jack Morton Worldwide
  • United States
  • Secrets to Reveal
Product CategoryToys & Games
Date of First Broadcast/PublicationMay 2013
Media TypeCase Study
Length178 Seconds
Awards Hub Prize Award, 2013 (Silver) for Brand Experience


We were tasked with creating an epic and contagiously shareable campaign for adults and kids alike in Times Square. 


The "Secrets to Reveal" campaign, spanning online and off, made fans the center of an interactive unveiling of the largest LEGO model ever built. 


To reignite brand loyalty for LEGO Star Wars and build excitement for the TV launch of Yoda Chronicles.


We engaged 25,120+ attendees onsite and thousands more online with the Twitter trending #LEGOstarwarsNYC.