Jack Morton Worldwide New York, United States Experiential

Jack Morton Worldwide Case Studies

TitleLego Star Wars Secrets to Reveal
Campaign Secrets to Reveal
Advertiser Lego
Brand Lego Star Wars
Date of First Broadcast/Publication
Business Sector Toys & Games

We were tasked with creating an epic and contagiously shareable campaign for adults and kids alike in Times Square. 


The "Secrets to Reveal" campaign, spanning online and off, made fans the center of an interactive unveiling of the largest LEGO model ever built. 


To reignite brand loyalty for LEGO Star Wars and build excitement for the TV launch of Yoda Chronicles.


We engaged 25,120+ attendees onsite and thousands more online with the Twitter trending #LEGOstarwarsNYC. 

Media Type Case Study

Recent Work