Agency Appoints New Leader For Jack Morton Exhibits
June 18, 2012
Global brand experience agency Jack Morton Worldwide today announces its appointment of Cyndi Davis in the role of SVP, Managing Director of its Jack Morton Exhibits division.
Jack Morton’s in-house exhibits and 3D design and fabrication arm is based in New Jersey and supports Fortune 500 agency clients across North America, including Lifescan, Dow and Bank of America. Davis assumes the Jack Morton Exhibits leadership role from Bob Denby, who is stepping down from his day-to-day leadership responsibilities but continuing on in a transitional advisory role.
Davis comes to Jack Morton with over 20 years in the industry as an acknowledged brand experience expert, renowned for having worked with clients like IBM, Citrix Systems and Oracle to architect, advise and implement global event marketing strategy and programs. Most recently, Davis was VP, Client Services at George P. Johnson, and SVP, Strategic Business Development at MC2.
At George P. Johnson, she was the Director of Relationship Management on the IBM worldwide account and led the team charged with architecting the global strategy and programs from 2003 to 2008. A true innovator and collaborator, she worked in tandem with IBM Marketing Communications leadership and agency partners to develop multi-touch campaign strategies aimed at accelerating IBM’s customers and prospects through the sales cycle. She later took on the challenge of building a similarly ambitious global program and team for Oracle.
Davis’ role at Jack Morton Exhibits is to aggressively grow the business, which balances business-to-business environments, tradeshows and exhibit booths as well as business-to-consumer activations, mobile tours, broadcast environments, retail and pop-up environments.
Josh McCall, Chairman & CEO, commented: “Cyndi comes to us with a demonstrated capacity for helping clients like IBM design and implement global event marketing programs that fuel growth—and I’m confident she’ll bring that same energy to her leadership of our Jack Morton Exhibits team.” He added: “Of critical importance, Cyndi is a great fit for our culture and a great successor to Bob Denby, who built our Exhibits business based on core values she shares—passion for design, agility in solving business problems and respect for our clients and our talent.”