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Pathfinder - "Nissan Pathfinder Kinect Experience" - Critical Mass

  • Nissan Pathfinder Kinect Experience
  • Pathfinder
  • Nissan Motor Corp.
  • Critical Mass
  • United States
  • Nissan Pathfinder Kinect Experience
Product NamePathfinder
Product CategoryAutomotive
Date of First Broadcast/Publication2012
Media TypeCase Study
Length124 Seconds
Awards WebAward Competition, 2012 (Winner) for Automotive
One Show Interactive Awards, 2012 (Annual Merit Winner) for Brand Transformation - Automotive

Story

How do you sell a car that doesn't exist? Through a game-changing, Kinect-powered virtual tour that puts consumers in the driver's seat.

Concept

Walk around to see it from every angle. Lean in for a closer look. Or get in and check out the interior. First Person Kinect puts you in the driver's seat of the 2013 Nissan Pathfinder.

Problem

No car? No problem.

When shopping for a new car, 'kicking the tires' is a critical step inthe process. It's visceral. People want to see it. Touch it. Drive it. But how do you sell a car that doesn't exist? When Nissan asked us to build excitement for the all-new Pathfinder, they didn't have a production car ready. So we turned to technology–the Microsoft Kinect–to bridge that gap. 

Moving Beyond Clicks and Swipes

Our pioneering, Kinect-powered experience enabled shoppers to explore the car virtually. We tracked life-like camera paths, natural movements, and real-time reactions. We calibrated head placement and hand and arm gestures, enabling people to move around, climb inside, and explore the car from every angle, inside and out. 

Pioneering the Virtual Showroom

One of the world's first automotive applications of Microsoft's Kinect technology, Pathfinder Kinect is changing the way Nissan sells cars. The experience debuted at the New York & Chicago Auto Shows, and was rolled out in 16 dealerships across the U.S., paving the way for future applications to go from cross-device, cross-channel, and even consumers' living rooms. 

Result

  • 1st commercial use of Kinect for Windows
  • 16 dealership installations
  • Game-changing innovation in how Nissan sells cars