Critical Mass Calgary, Canada Digital

  •  

Critical Mass Case Studies

Title "Nissan Pathfinder Kinect Experience"
Agency Critical Mass
Agency Critical Mass
Campaign Nissan Pathfinder Kinect Experience
Advertiser Nissan Motor Corp.
Brand Pathfinder
Date of First Broadcast/Publication 2012
Product Pathfinder
Business Sector Automotive
Problem

No car? No problem.

When shopping for a new car, ‘kicking the tires’ is a critical step inthe process. It’s visceral. People want to see it. Touch it. Drive it. But how do you sell a car that doesn’t exist? When Nissan asked us to build excitement for the all-new Pathfinder, they didn’t have a production car ready. So we turned to technology–the Microsoft Kinect–to bridge that gap. 

Moving Beyond Clicks and Swipes

Our pioneering, Kinect-powered experience enabled shoppers to explore the car virtually. We tracked life-like camera paths, natural movements, and real-time reactions. We calibrated head placement and hand and arm gestures, enabling people to move around, climb inside, and explore the car from every angle, inside and out. 

Pioneering the Virtual Showroom

One of the world’s first automotive applications of Microsoft’s Kinect technology, Pathfinder Kinect is changing the way Nissan sells cars. The experience debuted at the New York & Chicago Auto Shows, and was rolled out in 16 dealerships across the U.S., paving the way for future applications to go from cross-device, cross-channel, and even consumers’ living rooms. 

Story

How do you sell a car that doesn't exist? Through a game-changing, Kinect-powered virtual tour that puts consumers in the driver's seat.

Philosophy

Walk around to see it from every angle. Lean in for a closer look. Or get in and check out the interior. First Person Kinect puts you in the driver's seat of the 2013 Nissan Pathfinder.

Result
  • 1st commercial use of Kinect for Windows
  • 16 dealership installations
  • Game-changing innovation in how Nissan sells cars
Tagline Go ahead. Get in.
Media Type Case Study
Length124 seconds

Recent Work