|Title||"mi adidas Configurator"|
|Date of First Broadcast/Publication||2012|
|Business Sector||Apparel, Fashion & Footwear|
The Tools to Stand Out and Fit In
Teens rely on personal expression and peer validation on the path to purchase. Mi Adidas uses social media to transform shoe configuration and buying from a personal to a shared experience.
Redefining E-commerce in the Connected World
Portable. Flexible. Globally scalable. Mi Adidas is a seamless, live-anywhere experience–from customization, to sharing, to purchase: from online, to mobile, to in-store and back.
We redefined product configuration, giving global teens the freedom to express themselves anytime, anywhere.
Next Generation Personalization
Mi Adidas turns teen consumers into upstart designers, offering a
|Tagline||Make it mine.|
|Media Type||Case Study|