We redefined product configuration, giving global teens the freedom to express themselves anytime, anywhere.
Next Generation Personalization
Mi Adidas turns teen consumers into upstart designers, offering a
platform to showcase their personal taste and creativity through a best-in-class, flexible, portable configuration tool.
The Tools to Stand Out and Fit In
Teens rely on personal expression and peer validation on the path to purchase. Mi Adidas uses social media to transform shoe configuration and buying from a personal to a shared experience.
Redefining E-commerce in the Connected World
Portable. Flexible. Globally scalable. Mi Adidas is a seamless, live-anywhere experience–from customization, to sharing, to purchase: from online, to mobile, to in-store and back.