Critical Mass is a global experience design agency with a relentless focus on the customer. Critical Mass delivers experiences for clients including Citibank, HP, Nissan and Vodafone. Founded in 1996, Critical Mass has 8 full-service offices, operating across North America, Europe, Latin America, and Asia.
Our work starts and ends with our clients’ customers. We seek to create meaningful experiences that improve those customers’ lives. We produce the kind of meaningful experiences that make something more convenient, useful, valuable, simple or entertaining. That means we listen to customers, validate with customers and even involve customers in our experience design process. And it works. Improving customers’ lives delivers transformative business results for our clients.
Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.