Philosophy & Competitive Advantages
We believe that Marketing is being reinvented. Customers are in charge and the options for interaction are daunting. But business hasn't changed. Clients still need to drive sales, increase awareness and brand affiinity, raise Net Promoter Scores and fuel loyalty all while decreasing costs.
In this complex landscape, we help our clients deliver Cumulative Customer Experiences--across Message, Device, Touchpont and Time--to deliver value and deepen relationships across the sum total of interactions with their brands.
For nearly two decades, we have built experiences with a relentless focus on the customer. While others seek to find their niche in the shifting agency landscape, we have always been a customer-driven agency with digital at the core.
We pioneered personalization, creating innovative, user-centered experiences such as the original Nike iD--a Cannes Cyber Lion Grand Prix-winning digital experience, the first automotive car configurator for Mercedes-Benz, a best-in-class-ecommerce experience that drove $50 million per day for Dell, the first fashion iPad app for Gucci, the first Kinect-powered virtual showroom for Nissan, the #1 banking site for Citi, and more.
While the tools, technology and consumer behaviors have changed, what we do has not. To us, the principles of UX are the foundation for everything.
Our Competitive Advantage:
1. We always put the customer first.
2. We believe in proof: measuring and optimizing every experience we create.
3. Our entrepreneurial roots run deep, fueling our commitment to work harder, think smarter and serve as a true strategic partner to our clients.
Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.