Critical Mass

Critical Mass

Calgary, Canada

Digital

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 850

Awards: 56

Creative Work: 27

Clients: 11


Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Mary Cusick

Senior Marketing Manager

Phone: (+1) 312-288-2523

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 850

Awards: 56

Creative Work: 27

Clients: 11

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Mary Cusick

Senior Marketing Manager

Phone: (+1) 312-288-2523

Critical Mass Leadership and Team Members

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer

As CEO of Critical Mass, Dianne’s passion is doing extraordinary work that delivers transforms our client's business by improving customers' lives. In her 17 years with Critical Mass, Dianne has held many influential positions such as managing director, coach, entrepreneur, and leader for teams and clients. She started with Critical Mass in Stockholm, leading Saab on a global basis. After two years, Dianne relocated to Calgary where she was promoted to CEO in January 2006. Di continues as CEO, and now resides in NY. Since joining Critical Mass, Dianne has been actively involved with clients as diverse as Citi, P&G, Nissan/Infiniti, AT&T and adidas. Di brings a blend of client service and strategic thinking to her clients and teams, and believes strongly that Critical Mass is an indispensable and strategic agency partner to clients. Di has seen first hand that as businesses work to transform themselves, the best results come from focusing on customer-centricity and designing experiences that make things easier, faster, simpler, more rewarding or entertaining for those customers. During her tenure, Critical Mass and its affiliate organizations have grown from 25 people in Canada to over 600 employees and numerous locations around the world. Critical Mass has been recognized for its remarkable work across world-class brands and digital experiences. Di received her MBA and began her career as a golf pro. Her passion for the game attracted her to Critical Mass and its early heritage doing instructional CD-ROM’s for golf. She saw the potential of digital and the Internet and has helped to shape the company from those early days. While her handicap has suffered, Critical Mass clients and team have benefited from her strong leadership and strategic guidance. Inspired by positive change and the warmth of the sun.
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer

Conor Brady, a renowned creative leader, is a passionate believer in the power of great storytelling, experience design and design craft across all media. For Conor, these are core approaches to solving our clients’ business problems. In his role as Chief Creative Officer at Critical Mass, he oversees all the agency’s work and drives creative excellence on a global scale. Conor has nearly a decade of experience as a Chief Creative Officer at digital agencies Huge and Organic. Throughout his career, he has worked with many of the world’s largest and most admired brands, a few of which include Nike, Pepsi, Audi, Hilton, Citi and Samsung. His work has won awards across the globe from Cannes to London to Asia. He is also a regular member of some of the industry’s most respected award juries, having served as a judge on the Design Jury at Cannes (twice), The Andy's, the D&AD awards and the Webby's. Born in Belfast, he began his career by helping create the first 100 book covers for Vintage Paperbacks at Random House in London and then moved into the music industry as a creative director at Universal Music/Polygram, designing record covers.
Grant Owens

Grant Owens

Chief Strategy Officer

Grant Owens is the Chief Strategy Officer at Critical Mass. His role at the agency is to lead strategy teams across the globe to ensure the agency is relentlessly focused on designing meaningful experiences that improve customers’ lives. Grant has a track record of building strong teams that deliver best in class, strategically driven work. Prior to joining CM, Grant was with Razorfish for more than 10 years. Most recently as GVP Head of Planning, he was responsible for digital strategy for clients such as Spotify, Mercedes-Benz, Ford, Viacom, CBS Radio, BMW and CNN. Grant also spent four years working in planning at Euro RSCG 4D. Grant also serves as Adjunct Professor at New York University, where he has taught for more than two years. He graduated from Miami University (Ohio) with a B.A.
John McLaughlin

John McLaughlin

Chief Operating Officer

Lee Tamke

Lee Tamke

Chief Financial Officer

Paul Rand

Paul Rand

CEO, Zócalo Group

Amanda Levy

Amanda Levy

Chief Marketing Officer

Bryan Jones

Bryan Jones

SVP, Technology

As Senior Vice President of Technology, Bryan is responsible for leading the technology discipline across the global network of offices and account teams at Critical Mass. With over 15 years of platform development, marketing services, and global management experience, Bryan leverages his extensive knowledge of multi-channel development and emerging technologies to consult clients on best practices and define solutions across multiple platforms, applications and programming languages. Bryan joined Critical Mass from R/GA, where he held global leadership positions in Europe and Australia, opening the R/GA Sydney office in 2013. Prior to R/GA, Bryan held leadership roles at SapientNitro in both Australia, building the technology practice across APAC, and the United States. 

Lisa Penelton

Lisa Penelton

SVP, Marketing Science

Deb Pasquale

Deb Pasquale

SVP, Client Partner

Andrea Lennon

Andrea Lennon

SVP, General Manager, Asia Pacific Region

Jocelyn Loria

Jocelyn Loria

SVP, Finance

Matt Kwiecinski

Matt Kwiecinski

SVP, Managing Director, London

Julia Perry

Julia Perry

SVP, General Manager, Chicago & Los Angeles

Darryl Braunmiller

Darryl Braunmiller

SVP, General Manager, New York

Jaime Escobar

Jaime Escobar

SVP, General Manager, Costa Rica

Alfredo Reikdal

Alfredo Reikdal

General Manager Brazil

Diane Heun

New Business

Diane Heun

VP, Business Development

Phone: (+1) 508 541 5336

A seasoned business development professional with a strong focus on the digital space. For the past 15 years, I've helped lead the business development practice at Critical Mass, driving substantial growth for the agency. Proven success selling into C-suite for some of the world's most admired global brands, spanning financial services, automotive, healthcare, consumer goods and luxury. Strong ability to lead and motivate a team, a love for the rapidly changing digital space and an overall passion for doing the best job possible. Specialties: Business development, relationship building, negotiation, digital services, experience design, experience distribution, content, media, technology.