Critical Mass

Critical Mass

Calgary, Canada

Digital

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 850

Awards: 56

Creative Work: 27

Clients: 11


Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Levy

Amanda Levy

Chief Marketing Officer
Paul Rand

Paul Rand

Chief Executive Officer, Zócalo
Diane Heun

Diane Heun

VP, Business Development

Phone: (+1) 508 541 5336

Bryan Jones

Bryan Jones

SVP, Technology
Lisa Penelton

Lisa Penelton

SVP, Marketing Science
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 850

Awards: 56

Creative Work: 27

Clients: 11

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Levy

Amanda Levy

Chief Marketing Officer
Paul Rand

Paul Rand

Chief Executive Officer, Zócalo
Diane Heun

Diane Heun

VP, Business Development

Phone: (+1) 508 541 5336

Bryan Jones

Bryan Jones

SVP, Technology
Lisa Penelton

Lisa Penelton

SVP, Marketing Science

News from the agency Critical Mass

December 14, 2016

Omnicom digital agency Critical Mass has bought a minority stake in Prolific Interactive, a Brooklyn-based mobile design and strategy agency that develops apps for clients like American Express, Saks Fifth Avenue, SoulCycle, David's Bridal and Sephora. Prolific will continue to operate as a… read more

December 6, 2016

Imagine an implacably vexed grannie. She’s squints over her bifocals at a mobile phone and then hands it to her grandson in desperation and disgust. That’s a common stereotype in our youth-obsessed marketing world. And it doesn’t exist anymore. People over the age of 50 are embracing digital… read more

December 2, 2016

Unlike every other hot topic from 2016, voice interaction and AI does not bore me. I hope you feel the same, because we’ll be hearing even more about them in 2017. Here’s what we should keep our eyes (and ears) on.  1. Standards emergeAs standards and intuitive features emerge, and digital … read more

November 29, 2016

The Drum’s Digital Census, conducted in partnership with Results International and Merit, outlines the performance of digital agencies across the UK. Here, you can find a snapshot of the census results, grouped by staff size, with a separate ranking for media agencies.  Read more here read more

November 7, 2016

When Arne Sorenson became Marriott’s CEO in 2012, he shifted the brand strategy to target next-gen travelers. A year later, the hotel giant created a website built for millennials, TravelBrilliantly.com, and now Marriott is evolving that site into a digital magazine of the same name. "Trave… read more