Philosophy & Competitive Advantages
Experience: DF&P principals are the most experienced media professionals in the media strategy and agency review business. We have managed strategic planning, media negotiations, research and auditing and have also handled creative and media integration at both traditional and digital agencies. In addition, we have worked with consulting organizations, marketing research companies and recruiting firms and know how to help clients and agencies build effective relationships and identify the best practices and talent.
Resources: With our proprietary toolbox we can apply -
Proprietary models: In-depth client needs assessment, Customized Request for Information, 4-Dimensional Scope of Work grids, Tailored Client/Agency Performance Evaluation.
Benchmarks: Agency compensation, media pricing, staffing expertise and salary levels and performance evaluation.
Monitoring and Accountability: Criteria for continuing agency accountability, process improvement and further development of incentive programs.
Industry Panels: Survey clients and agencies on issues including process improvement, relationship building, media pricing.
CEO: Optimedia, True North Media
EVP Media: Ogilvy, DDB, Bozell and FCB
Founder: Drexler Geller Associates
Guest Lecturer: Harvard Business School
Published: Contributing author “Marketing In An Electronic Age’ published by Harvard Business Press.
Acknowledged: the top 100 executives “Leadership Secrets of the World’s Most Successful CEO’s” published by Dearborn Trade Publishing
President: Deutsch Inc, Simmons Media Research
EVP Media: Saatchi & Saatchi, Needham Harper and McCaffrey McCall
General Manager: Morgan Anderson Consulting
Research Director: A C Nielsen, JWT
Published: Harvard Business Review “More for your money from the media” and ANA Insight Brief “How To Manage Your Media Agency”
Acknowledged: twice named to the top 100 “Most Influential Media Executives in the US” published by Mediapost Magazine
Media and Digital Agency Reviews
Agency Compensation Benchmarking and Incentive Programs
Client/Agency Relationship Management
Total Agency Portfolio Management