Media Advisor Profile

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Drexler/Fajen & Partners, New York

  • 127 West 96 Street Suite 3J
  • New York, New York NY 10025
  • United States
  • Phone: (+1) 646-459-2325      

Philosophy & Competitive Advantages

Experience: DF&P principals are the most experienced media professionals in the media strategy and agency review business. We have managed strategic planning, media negotiations, research and auditing and have also handled creative and media integration at both traditional and digital agencies. In addition, we have worked with consulting organizations, marketing research companies and recruiting firms and know how to help clients and agencies build effective relationships and identify the best practices and talent.

Resources: With our proprietary toolbox we can apply -


Proprietary models: In-depth client needs assessment, Customized Request for Information, 4-Dimensional Scope of Work grids, Tailored Client/Agency Performance Evaluation.


Benchmarks: Agency compensation, media pricing, staffing expertise and salary levels and performance evaluation.


Monitoring and Accountability: Criteria for continuing agency accountability, process improvement and further development of incentive programs.


Industry Panels: Survey clients and agencies on issues including process improvement, relationship building, media pricing.  

Contacts

New Business

Michael Drexler


mike@drexlerfajen.com

New Business

Steve Fajen

Phone: (+1) 646-459-2325      
steve@drexlerfajen.com

Personnel

Michael Drexler


mike@drexlerfajen.com
Steve Fajen

Phone: (+1) 646-459-2325      
steve@drexlerfajen.com