MediaSense advises marketers on how to engineer greater value from their media investments across owned, earned and paid channels, in an increasingly integrated and digitised media ecosystem. We...read more
MediaSense advises marketers on how to engineer greater value from their media investments across owned, earned and paid channels, in an increasingly integrated and digitised media ecosystem. We do this by evaluating all aspects of the media supply chain to ensure maximum value is derived strategically, operationally and financially.
Our proposition is unique in the marketplace – built at the intersection of digital, data and media: it fulfils a growing need among clients for impartial evaluation and over-sight of their media supply chain.
Our services fall into two categories:
(1) Global media performance and
(2) Agency relationship management.
For all our clients we put in place KPI targets, with digital metrics at their heart, which align buying objectives with marketing goals and force agencies to adopt better capabilities and best practices. Through both disciplines, we adopt and put into practice the view that advertisers will derive greater value through rigorous organisational design and active media governance.
The company is future-facing, embracing new media, new technologies, new trading platforms, new metrics and emerging communications planning techniques. Clients benefit from rounded, intelligent and high value advice, insight and analytics on their media challenges.
For further information, please go to www.media-sense.com
MediaSense is unencumbered by organisational legacy; we have built a company which is nimble and future-facing.
Our services are delivered by experienced, subject-matter experts across the key media disciplines. We help clients embrace the opportunities and challenges of an increasingly integrated, content oriented communications landscape.
MediaSense has a thriving digital practice and supports clients through complexity and change across a multiple areas of the digital best landscape.
We are unrelenting in our focus on capabilities, technology and data, and how they contribute and combine towards driving the best outcome from the digital channel.
Digital integration is paramount. From organisational design through to performance management, we encourage clients to look at their comms ecosystem through the lens of content, media and creativity, powered by intelligent use of analytics and insight.
We actively seek to protect our clients interests in relation to data, transparency, brand safety, ad fraud and viewability, where we bring leadership and forward thinking to such challenges.