Cannes Lions International Festival of Creativity

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Title "Baby (French version)"
Title (original language) "Le Bébé"
Agency TBWA\PARIS
Campaign Irresistibly Smooth - Bic
Advertiser Bic
Brand BIC

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
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Tagline (original language)Subscribers Only
Media Type Billboard
Creative Director E..k Ve.....gen Subscribers Only
Art Director L....nt B...on Subscribers Only
Concept Mr. Laurent Bodson
Concept C...ile G...s Subscribers Only
Copywriter C...ile G...s Subscribers Only
Account Director Ms. Charlotte Mascart
Account Manager El....ore Ra....rd Subscribers Only
Account Supervisor Em.....lle L...ux Subscribers Only
Photographer Mr. Bruno Comtesse
Art Buyer Do....ée D...nt Subscribers Only
Advertising Manager B...it M....te Subscribers Only