Title "Chain Reaction"
Agency Arnold Worldwide
Production Company The Directors Bureau
Campaign New Beetle Convertible
Advertiser Volkswagen
Brand Volkswagen

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length60 seconds
MarketSubscribers Only
Editing Company R..k P...r Sc....rs Subscribers Only
Post Production ..e Sy.....te Subscribers Only
Art Director Mr. Don Shelford
Art Director K...n D...or Subscribers Only
Group Creative Director A..n Pa.....ch Subscribers Only
Chief Creative Officer Mr. Ron Lawner
Copywriter ..e F...on Subscribers Only
Copywriter ..m Gi.....ham Subscribers Only
Copywriter Ms. Susan Ebling Corbo
Director M..e M...s Subscribers Only
Director of Photography J....in Ba.....ay Subscribers Only
Agency Producer Mr. Bill Goodell
Editor A...s W..l Subscribers Only
Music Composer J..n Dr.....tti Subscribers Only