Institute of Practitioners in Advertising - IPA London, United Kingdom Effectiveness Award

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Title "How the Soft Sell Sold Harder"
Agency Bates UK
Campaign Benadryl - Pfizer
Advertiser Pfizer
Brand Benadryl

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
PhilosophySubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Creative Director A...ew Cr.....ll Subscribers Only
Art Director A..y R..t Subscribers Only
Copywriter Mr. Neil Pavitt
Director ..m Ba.....ll Subscribers Only
Account Planner Ca....na T..e Subscribers Only
Advertising Manager Mr. David O'Sullivan