Institute of Practitioners in Advertising - IPA London, United Kingdom Effectiveness Award

Title "Thinking Ahead"
Agency LyleBailie International
Campaign The longer term effects of road safety advertising - Dpt of the Environment
Advertiser Department of the Environment Northern Ireland
Brand Motorcyclist Safety

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Business SectorSubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Executive Creative Director D...d L..e Subscribers Only
Executive Creative Director J...e Subscribers Only
Media Director Mr. Robert Lyle
Advertising Manager W...ey S....on Subscribers Only
Chief Executive D...d L..e Subscribers Only
Advertising Psychologist Dawn Reid