Institute of Practitioners in Advertising - IPA London, United Kingdom Effectiveness Award

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Title "Direct Line 2"
Agency Mortimer Whittaker O'Sullivan Advertising
Campaign How a red phone grew a super product into a superbrand - Direct Line
Advertiser The Royal Bank of Scotland
Brand Direct Line

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ResultSubscribers Only
Media Type Television
Length40 seconds
MarketSubscribers Only
Advertising Manager ..m W....ce Subscribers Only
Planning Director ..m B..d Subscribers Only