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Title "The Recipe"
Title (original language) "La Recette"
Agency McCann Paris
Campaign Building Long-term Value - MasterCard
Advertiser MasterCard International
Brand MasterCard

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Creative Director ..y Ta....ay Subscribers Only
Creative Director Fr....ric P...ot Subscribers Only
Art Director Mr. Patrick Samos
Art Director Cai.......stide Subscribers Only
Copywriter H...y Subscribers Only
Director Ms. Suse Uhlenbrocke
Account Manager Subscribers Only
Advertiser's Supervisor M...el Subscribers Only