Integrated Marketing Communications Council of Europe, Bruxelles
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- The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom.
The judging for the main categories is based on four components:
- Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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- "Loyalty Program"
Meura
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- "TONIC Loans"
Meura
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- "Cyrill (84) Needs a Job"
I Do
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- "Local dealer poster"
Ogilvy Advertising
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- "Talking Ad Miracles"
Ogilvy Advertising
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- "Ford does Miracles"
Ogilvy Advertising
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