The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Relevancy of the offer in view of the market situation/circumstances
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom.
The judging for the main categories is based on four components:
- Creative Execution,
- Suitability or Relevance of Task