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D&AD Impact

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2016 D&AD Impact Award Winners

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2016 D&AD Impact - White Pencil - Product
Responsible Production & Consumption

Ryman Eco

AGENCY: Grey London
BRAND: Ryman
CATEGORY: Product
AWARD: White Pencil
ADVERTISER: Ryman

2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

#LikeAGirl

AGENCY: Leo Burnett Chicago
BRAND: Always
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Procter & Gamble

2016 D&AD Impact - White Pencil - Business Initiative
Diversity & Equality

Love Has No Labels

AGENCY: R/GA
BRAND: Love Has No Labels
CATEGORY: Business Initiative
AWARD: White Pencil
ADVERTISER: Ad Council

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

The Organic Effect

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Coop
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Coop

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

The Organic Effect

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Coop
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Coop

2016 D&AD Impact - White Pencil - Business Initiative
Environmental Sustainability

Brewtroleum - 2

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Business Initiative
AWARD: White Pencil
ADVERTISER: DB Breweries Ltd.

2016 D&AD Impact - White Pencil - Community / Public Project
Government Engagement

Beauty Tips by Reshma

AGENCY: Ogilvy India
BRAND: Make Love Not Scars
CATEGORY: Community / Public Project
AWARD: White Pencil
ADVERTISER: Make Love Not Scars

2016 D&AD Impact - White Pencil - Entire Business
Community

#OptOutside

AGENCY: Venables Bell + Partners
BRAND: REI
CATEGORY: Entire Business
AWARD: White Pencil
ADVERTISER: Rei

2016 D&AD Impact - White Pencil - Marketing Campaign
Communication & Interaction

The Purity Test

AGENCY: Cohn&Jansen JWT
BRAND: Aqua Carpatica
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Valvis Holding

2016 D&AD Impact - White Pencil - Other
Health & Wellness

Manboobs

AGENCY: DAVID
BRAND: Breast Cancer
CATEGORY: Other
AWARD: White Pencil
ADVERTISER: MACMA

2016 D&AD Impact - White Pencil - Business Initiative
Industry Evolution

Touchable Ink

AGENCY: J. Walter Thompson Bangkok
BRAND: Thai Samsung & The Association of the Blind
CATEGORY: Business Initiative
AWARD: White Pencil
ADVERTISER: Samsung

2016 D&AD Impact - White Pencil - Business Initiative
Environmental Sustainability

Edible Six Pack Rings

AGENCY: We Believers
BRAND: Saltwater Brewery
CATEGORY: Business Initiative
AWARD: White Pencil
ADVERTISER: Saltwater Brewery

2016 D&AD Impact - White Pencil - Community / Public Project
Humanitarian Aid

The lifesaver backpack

AGENCY: J. Walter Thompson Colombia
BRAND: Luki Fruit Snacks
CATEGORY: Community / Public Project
AWARD: White Pencil
ADVERTISER: Luki Fruit Snacks

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

Fair Food Program Branding Campaign

AGENCY: Pinkwater & Putman
BRAND: Coalition of Immokalee Workers
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Coalition of Immokalee Workers

2016 D&AD Impact - White Pencil - Marketing Campaign
Urban Living

Get a beep

AGENCY: Edelman Deportivo
BRAND: Hövding
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Hövding

2016 D&AD Impact - White Pencil - Product
Urban Living

Flow™ Hive

BRAND: BeeInventive Pty Ltd
CATEGORY: Product
AWARD: White Pencil
ADVERTISER: BeeInventive Pty Ltd

2016 D&AD Impact - White Pencil - Community / Public Project
Education

Care counts

AGENCY: DigitasLBi
BRAND: Whirlpool
CATEGORY: Community / Public Project
AWARD: White Pencil
ADVERTISER: Whirlpool Corporation

2016 D&AD Impact - White Pencil - Business Initiative
Industry Evolution

Touchable Ink

AGENCY: J. Walter Thompson Bangkok
BRAND: Thai Samsung & The Association of the Blind
CATEGORY: Business Initiative
AWARD: White Pencil
ADVERTISER: Samsung

2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

Dads #ShareTheLoad

AGENCY: BBDO India
BRAND: Ariel Matic
CATEGORY: Marketing Campaign
AWARD: White Pencil
ADVERTISER: Procter & Gamble

2016 D&AD Impact - Black Pencil - Marketing Campaign
Industry Evolution

The Inglorious Fruits & Vegetables Case

AGENCY: Marcel
BRAND: Intermarché
CATEGORY: Marketing Campaign
AWARD: Black Pencil
ADVERTISER: Intermarché