Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Started in 1986 with the purpose to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world, and judging them equally. LIA now accepts entries into thirteen unique media types.
LIAA 2000
Mercedes-Benz - "Because You Can't Afford To Break Down - Rocker" - Scholz & Friends Berlin GmbH
| Title | "Because You Can't Afford To Break Down - Rocker" |
| Agency | Scholz & Friends Berlin GmbH |
| City | Berlin |
| Campaign | Because You Can't Afford To Break Down - Mercedes-Benz |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
|
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| |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | Deutsch |
| Tagline | Subscribers Only |
| Media Type | Magazine |
| Creative Director | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Mr. Martin Pross |
| Art Director | Subscribers Only |
| Copywriter | Subscribers Only |
| Account Supervisor | Mr. Dirk Evenson |
| Account Supervisor | Subscribers Only |
| Photographer | Subscribers Only |
| Advertiser's Supervisor | Claudia Schöttie |
| Advertiser's Supervisor | Subscribers Only |

