- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Started in 1986 with the purpose to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world, and judging them equally. LIA now accepts entries into thirteen unique media types.
London International Awards 2007
JCPenney - "Life Imitates Art" - Saatchi & Saatchi
|Title||"Life Imitates Art"|
|Agency||Saatchi & Saatchi|
|Campaign||Every Day Matters - JC Penney|
|Advertiser||JCP Media L.P.|
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|Business Sector||Subscribers Only|