- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Started in 1986 with the purpose to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world, and judging them equally. LIA now accepts entries into thirteen unique media types.
London International Awards
IBM - "IBM - Watson" - Ogilvy & Mather
|Title||"IBM - Watson"|
|Agency||Ogilvy & Mather|
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|Business Sector||Subscribers Only|
|Media Type||Case Study|