Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Go back to list of all award shows
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Cannes Lions 2001
BFGoodrich - "The Bridge" - BDDP & Fils
| Title | "The Bridge" |
| Title (original language) | "Le Pont" |
| Agency | BDDP & Fils |
| City | Paris |
| Campaign | The Bridge |
| Advertiser | Michelin |
| Brand | BFGoodrich |
|
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| |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | Français |
| Problem | Subscribers Only |
| Problem (original language) | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Cinema |
| Length | 60 seconds |
| Market | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Olivier Couradjut |
| Director | Subscribers Only |
| Agency Producer | Subscribers Only |
| Account Manager | Mr. Nicolas Bordas |
| Account Manager | Subscribers Only |
| Account Manager | Subscribers Only |
| Account Manager | Ms. Lisa de Bonnis |
| Advertiser's Supervisor | Subscribers Only |
| Advertiser's Supervisor | Subscribers Only |
| Production Company | Première Heure |
