Award Winners

Cannes Lions International Festival of Creativity

  • Hampstead Road Greater London House
  • London, NW1 7EJ, United Kingdom
  • Phone: 20 7728 4040
  • Fax: 20 7728 4030
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.

Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.

In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
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Cannes Lions 2001


BFGoodrich - "The Bridge" - BDDP & Fils

Title "The Bridge"
Title (original language) "Le Pont"
Agency BDDP & Fils
Production Company Première Heure
Campaign The Bridge
Advertiser Michelin
Brand BFGoodrich
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageFrench
ProblemSubscribers Only
Problem (original language) Subscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
PhilosophySubscribers Only
Philosophy (original language)Subscribers Only
TaglineSubscribers Only
Media Type Cinema
Length60 seconds
MarketSubscribers Only
Creative Director O....er A....nn Subscribers Only
Art Director R..my T...ot Subscribers Only
Copywriter Mr. Olivier Couradjut
Director Fr....ric Pl....on Subscribers Only
Agency Producer Ch.....ne Bo....rt Subscribers Only
Account Manager Mr. Nicolas Bordas
Account Manager Gr....ire Ch.....ier Subscribers Only
Account Manager J...a Br.....as Subscribers Only
Account Manager Ms. Lisa de Bonnis
Advertiser's Supervisor L...el Di.....cq Subscribers Only
Advertiser's Supervisor L...el B...et Subscribers Only