Award Winners

Cannes Lions International Festival of Creativity

  • Hampstead Road Greater London House
  • London, NW1 7EJ, United Kingdom
  • Phone: 20 7728 4040
  • Fax: 20 7728 4030
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.

Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.

In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
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Cannes Lions 2001


Axe - "Sugar" - ponce Buenos Aires

Title "Sugar"
Title (original language) "Azucar"
Agency ponce Buenos Aires
Campaign Sugar
Advertiser Unilever
Brand Axe
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Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Television
Length20 seconds
Production Company P...ca F...s Subscribers Only
Post Production Vi.....lor Subscribers Only
Recording Studio Inaudito
Creative Director H...an P...e Subscribers Only
Art Director H...an Da....no Subscribers Only
Art Director Mr. Norberto Vatrano
Copywriter L...s P....za Subscribers Only
Copywriter P...o M...es Subscribers Only