Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Go back to list of all award shows
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Cannes Lions 2004
Agency of the year: TBWA\Paris - Palm d'Or: Hungry Man (USA)
Peugeot - "Toys" - BETC Paris
| Title | "Toys" |
| Title (original language) | "Les Jouets" |
| Agency | BETC Paris |
| City | Paris |
| Campaign | Toy Cars - Peugeot |
| Advertiser | Peugeot |
| Brand | Peugeot |
|
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| |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | English |
| Problem (original language) | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | 60 seconds |
| Market | Subscribers Only |
| Soundtrack | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Rémi Noël |
| Director | Subscribers Only |
| Agency Producer | Subscribers Only |
| Agency Producer | Mr. David Green |
| Agency Producer | Subscribers Only |
| Account Manager | Subscribers Only |
| Account Manager | Mr. Olivier Pluquet |
| Account Manager | Subscribers Only |
| Account Manager | Subscribers Only |
| Account Manager | Mr. Jean-Philippe Martzel |
| Advertising Manager | Subscribers Only |
| Advertising Manager | Subscribers Only |
| Advertising Manager | Mr. André Chérid |
| Advertising Manager | Subscribers Only |
| Advertising Manager | Subscribers Only |
| Advertising Manager | Mr. Nathalie Lemaître |
| Advertising Manager | Subscribers Only |
| Production Company | Subscribers Only |
| Music | The Film |
