- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Cannes Lions 2007
Direct Agency of the Year: SHACKLETON, Madrid - Media Agency of the Year: OMD USA, USA - Interactive Agency of the Year: CRISPIN PORTER + BOGUSKY, Miami - Agency of the Year: SAATCHI & SAATCHI, New York - Network of the Year: BBDO - Palme d'Or: SMUGGLER, USA
WWF - "Earth Hour" - Leo Burnett Sydney
|Agency||Leo Burnett Sydney|
|Campaign||Earth Hour - WWF|
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|Business Sector||Subscribers Only|
|Media Type||Promotion & Event|