- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Cannes Lions 2010
Direct Agency of the Year: Abbott Mead Vickers BBDO / Media Agency of the Year: Leo Burnett Sydney / Interactive Agency of the Year: Crispin, Porter + Bogusky, Boulder / Independent Agency of the Year: Jung von Matt, Hamburg / Agency of the Year: AlmapBBDO, S
Kraft Foods Sweden/Marabou - "Save Christmas" - Ogilvy Group Sweden
|Agency||Ogilvy Group Sweden|
|Advertiser||Kraft Foods, Inc.|
|Brand||Kraft Foods Sweden/Marabou|
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|Business Sector||Subscribers Only|
|Media Type||Case Study|