Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Go back to list of all award shows
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Cannes Lions International Festival of Creativity
Direct agency: Ogilvy Argentina, Buenos Aires / Media agency: Jung von Matt, Hamburg / Independent agency: W+K, Portland / Network: BBDO / Holding: WPP / Advertiser: Ikea / Media Person: Eric Schmidt / Lion of St Mark: John Hegarty / Palme d'Or: Smuggler
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- CRAFT
- CREATIVE EFFECTIVENESS
- CYBER
- DESIGN
- DIRECT
- FILM
- MEDIA
- OUTDOOR
- PR
- PROMOTION
- TITANIUM & INTEGRATED
Axe - "Premature Perspiration" - ponce Buenos Aires
| Title | "Premature Perspiration" |
| Agency | ponce Buenos Aires |
| City | Buenos Aires |
| Campaign | Premature Perspiration - Axe |
| Advertiser | Unilever |
| Brand | Axe |
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| |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | 45 seconds |
| Market | Subscribers Only |
| Creative Director | Subscribers Only |
| Creative Director | Subscribers Only |
| Creative Director | Mr. Joaquín Cubría |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Rafael Santamarina |
| Agency Producer | Subscribers Only |
| Production Company | Subscribers Only |
| Post Production | Pickle |
| Music Company / Composer | Subscribers Only |
