Award Winners

The Cresta Awards organized by Creative Standards International Inc.

  • 118 East 28th Street Suite 814
  • New York, 10016, United States
  • Phone: 212 696 1323
  • Fax: 212 696 5505
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.

The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with "achievement" among the worldwide marketing communications industry.

Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.
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The 2004 Cresta Awards


Buenos Aires Zoo - "Polar Bear" - Del Campo Saatchi & Saatchi

Title "Polar Bear"
Title (original language) "Oso Polar"
Agency Del Campo Saatchi & Saatchi
Campaign Stuffed Animals - Buenos Aires Zoo
Advertiser Buenos Aires Zoo
Brand Buenos Aires Zoo
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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Print
MarketSubscribers Only
Creative Director C...el Ba....do Subscribers Only
Creative Director C...o D'....io Subscribers Only
Art Director Mr. Iñaki González del Solar
Art Director D...el F...ro Subscribers Only
Copywriter M....no S...in Subscribers Only
Production Manager Cosme Argerich
Account Executive R....la S...ri Subscribers Only
Photographer J....ta G...ía V....ez Subscribers Only
Advertiser's Supervisor Mr. Horacio Santigo