Award Winners

The Cresta Awards organized by Creative Standards International Inc.

  • 118 East 28th Street Suite 814
  • New York, 10016, United States
  • Phone: 212 696 1323
  • Fax: 212 696 5505
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.

The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with "achievement" among the worldwide marketing communications industry.

Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.
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The 2004 Cresta Awards


Honda - "Cog" - Wieden + Kennedy

Title "Cog"
Agency Wieden + Kennedy
Production Company Partizan Paris
Editing Company The Quarry
Campaign Honda Power Of Dreams philosophy
Advertiser Honda Motor Co., Ltd.
Brand Honda
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length120 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company Pa....an L...on Subscribers Only
Editing Company ..e M..l L...on Subscribers Only
Special Effects / VFX The Mill London
Sound Design Company W..e S....os Subscribers Only
Recording Studio W..e S....os Subscribers Only
Music Sugar Hill Gang
Music Company / Composer Sa.....ry R....ds Subscribers Only
Executive Creative Director T..y Da....on Subscribers Only
Executive Creative Director Mr. Kim Papworth
Art Director M..t G...en Subscribers Only
Copywriter ..n W...er Subscribers Only
Director Mr. Antoine Bardou-Jacquet
Director of Photography D...d U....ro Subscribers Only
Producer .i K...oe Subscribers Only
Producer Ms. Madeleine Sanderson
Producer J...s To.....on Subscribers Only
Producer F...ck Mo.....ot Subscribers Only
Lighting Director / Lighting Mr. David Ungarro
Account Director Fr.....ca B...h Subscribers Only
Account Executive Jo....an Ca....ll Subscribers Only
Agency Producer Mr. Rob Steiner
Editor B..l S....ey Subscribers Only
Editor Ba....ey Subscribers Only
Special Effects / VFX Barnsley
Sound Designer J...ie B..n Subscribers Only
Sound Designer J...y W..e Subscribers Only
Sound Designer Mr. Warren Wave
Sound Designer W...en Ha....on Subscribers Only
First Assistant Director O....er C....un Subscribers Only
Marketing Manager Mr. Matt Coombe