Award Winners

The Cresta Awards organized by Creative Standards International Inc.

  • 118 East 28th Street Suite 814
  • New York, 10016, United States
  • Phone: 212 696 1323
  • Fax: 212 696 5505
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.

The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with "achievement" among the worldwide marketing communications industry.

Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.
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The 2004 Cresta Awards


Honda - "Cog" - Wieden + Kennedy

Title "Cog"
Agency Wieden + Kennedy
Production Company Partizan Paris
Sound Design Company Wave Studios
Recording Studio Wave Studios
Campaign Honda Power Of Dreams philosophy
Advertiser Honda Motor Co., Ltd.
Brand Honda
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length120 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company Pa....an L...on Subscribers Only
Editing Company ..e Q...ry Subscribers Only
Editing Company The Mill London
Special Effects / VFX ..e M..l L...on Subscribers Only
Music S...r H..l G..g Subscribers Only
Music Company / Composer Sanctuary Records
Executive Creative Director T..y Da....on Subscribers Only
Executive Creative Director ..m Pa....th Subscribers Only
Art Director Mr. Matt Gooden
Copywriter ..n W...er Subscribers Only
Director A....ne Bar.......quet Subscribers Only
Director of Photography Mr. David Ungarro
Producer .i K...oe Subscribers Only
Producer Ma.....ne Sa.....on Subscribers Only
Producer Mr. James Tomkinson
Producer F...ck Mo.....ot Subscribers Only
Lighting Director / Lighting D...d U....ro Subscribers Only
Account Director Ms. Francesca Birch
Account Executive Jo....an Ca....ll Subscribers Only
Agency Producer ..b S....er Subscribers Only
Editor Mr. Bill Smedley
Editor Ba....ey Subscribers Only
Special Effects / VFX Ba....ey Subscribers Only
Sound Designer Mr. Jonnie Burn
Sound Designer J...y W..e Subscribers Only
Sound Designer W...en W..e Subscribers Only
Sound Designer Mr. Warren Hamilton
First Assistant Director O....er C....un Subscribers Only
Marketing Manager M..t C...be Subscribers Only