Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
The new "Mondial de la pub des pays francophones" is now organized by 2C Associés. Its aim is to increase the value of creativity through an international competition and to develop strong relationships between the countries where French is spoken.
In 2004, it is associated with a competition called "Mondial du Marketing Relationnel et Promotionnel" for the marketing services agencies.
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In 2004, it is associated with a competition called "Mondial du Marketing Relationnel et Promotionnel" for the marketing services agencies.
Mondial de la Publicité Francophone 2002
Tide - "Old Man" - Leo Burnett Casablanca
| Title | "Old Man" |
| Title (original language) | "Vieil homme" |
| Agency | Leo Burnett Casablanca |
| City | Casablanca |
| Campaign | The Art of White, The Art of Life - Procter & Gamble (Tide) |
| Advertiser | Procter & Gamble |
| Brand | Tide |
|
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| |
| Product | Subscribers Only |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | Français |
| Media Type | Outdoor / Out of Home |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Bernard van Bever |
| Photographer | Subscribers Only |
| Photographer | Subscribers Only |
| Illustrator | Mr. Jean-Michel Ruiz |
| Illustrator | Subscribers Only |
