Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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D&AD 2002


Mountain Dew - "Ram" - BBDO New York

Title "Ram"
Agency BBDO New York
Campaign Ram
Advertiser PepsiCo Inc.
Brand Mountain Dew
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Editing Company N...d Ed.....al Subscribers Only
Production Company H...e .f U...r Subscribers Only
Creative Director Mr. Bill Bruce
Art Director D...s C...ar Subscribers Only
Chief Creative Officer ..d S..n Subscribers Only
Copywriter Mr. Bill Bruce
Director K...a U...r Subscribers Only
Agency Producer H...t C...te Subscribers Only
Account Manager Ms. Cathy Israelevitz
Account Manager L...en Ra.....ch Subscribers Only
Editor ..m M....on Subscribers Only