Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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D&AD Awards 2004


Honda - "Cog" - Wieden + Kennedy

Title "Cog"
Agency Wieden + Kennedy
Production Company Partizan Paris
Production Company Partizan London
Sound Design Company Wave London
Recording Studio Wave London
Campaign Honda Power Of Dreams philosophy
Advertiser Honda Motor Co., Ltd.
Brand Honda
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length120 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Editing Company ..e Q...ry Subscribers Only
Editing Company ..e M..l L...on Subscribers Only
Special Effects / VFX The Mill London
Music S...r H..l G..g Subscribers Only
Music Company / Composer Sa.....ry R....ds Subscribers Only
Executive Creative Director Mr. Tony Davidson
Executive Creative Director ..m Pa....th Subscribers Only
Art Director M..t G...en Subscribers Only
Copywriter Mr. Ben Walker
Director A....ne Bar.......quet Subscribers Only
Director of Photography D...d U....ro Subscribers Only
Producer Mr. Fi Kilroe
Producer Ma.....ne Sa.....on Subscribers Only
Producer J...s To.....on Subscribers Only
Producer Mr. Franck Montillot
Lighting Director / Lighting D...d U....ro Subscribers Only
Account Director Fr.....ca B...h Subscribers Only
Account Executive Mr. Jonathan Campbell
Agency Producer ..b S....er Subscribers Only
Editor B..l S....ey Subscribers Only
Editor Barnsley
Special Effects / VFX Ba....ey Subscribers Only
Sound Designer J...ie B..n Subscribers Only
Sound Designer Mr. Jonny Wave
Sound Designer W...en W..e Subscribers Only
Sound Designer W...en Ha....on Subscribers Only
First Assistant Director Mr. Olivier Colhoun
Marketing Manager M..t C...be Subscribers Only