Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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D&AD Awards 2004


Honda - "Cog" - Wieden + Kennedy

Title "Cog"
Agency Wieden + Kennedy
Production Company Partizan Paris
Editing Company The Quarry
Campaign Honda Power Of Dreams philosophy
Advertiser Honda Motor Co., Ltd.
Brand Honda
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length120 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company Pa....an L...on Subscribers Only
Editing Company ..e M..l L...on Subscribers Only
Special Effects / VFX The Mill London
Sound Design Company W..e S....os Subscribers Only
Recording Studio W..e S....os Subscribers Only
Music Sugar Hill Gang
Music Company / Composer Sa.....ry R....ds Subscribers Only
Executive Creative Director T..y Da....on Subscribers Only
Executive Creative Director Mr. Kim Papworth
Art Director M..t G...en Subscribers Only
Copywriter ..n W...er Subscribers Only
Director Mr. Antoine Bardou-Jacquet
Director of Photography D...d U....ro Subscribers Only
Producer .i K...oe Subscribers Only
Producer Ms. Madeleine Sanderson
Producer J...s To.....on Subscribers Only
Producer F...ck Mo.....ot Subscribers Only
Lighting Director / Lighting Mr. David Ungarro
Account Director Fr.....ca B...h Subscribers Only
Account Executive Jo....an Ca....ll Subscribers Only
Agency Producer Mr. Rob Steiner
Editor B..l S....ey Subscribers Only
Editor Ba....ey Subscribers Only
Special Effects / VFX Barnsley
Sound Designer J...ie B..n Subscribers Only
Sound Designer J...y W..e Subscribers Only
Sound Designer Mr. Warren Wave
Sound Designer W...en Ha....on Subscribers Only
First Assistant Director O....er C....un Subscribers Only
Marketing Manager Mr. Matt Coombe